link building strategies for your small business.

The importance of good link building to small businesses.

A small business website is not enough. You want your crowd to find it.

One of the key factors (still) to being found online is who links to you.

By building links to your business website, you attract greater authority and more traffic.

Good link building is very important for your Search Engine Optimization efforts.

The following are link building strategies for your small business.

Publish blogs post on your business website

Make sure that you write blog posts on your website and schedule them to be published often (every 12 hours or so). The frequency of publishing is more important than most people realize.

In general, the more often you update your website, the higher it will rank.

Focus on Quality

To determine what “quality” is, perform a search for a search term you would like to rank for. Read the top 3 organic results.

Those results are what Google understands to be the highest quality articles for that search phrase.

Write something better, but understand better does not always mean longer.

To quantify what “better” means, first determine if for that search query someone is trying to find something, learn something, or do something.

Then with that user intent in mind, ask yourself what will make for a “better” post, where better does a better job at helping the user find, learn, or do something.

By doing this, it will help you build your business reputation and definitely provide back links to your small business website.

Make use of social media

Set up your small business profile on social media network such as Facebook, Twitter, LinkedIn, etc.

Provide updates concerning the problems your desired audience has, and talk a little about how you help solve them.

Do NOT buy links

As a small business owner, don’t be tempted to buy links. Remember that those companies offering ‘high-quality links’ are working contrary to Google’s quality guidelines and Google has a history of being really good out filtering out websites that cheat in this way.

 

Link building strategy for small businesses can be sometimes tricky. But when your small business gets a good standing and you provide good content to your audience, natural links back to your business website just start showing up.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to improve your sales funnel for more lead generation The main purpose of Search Engine Optimization is to organically boost your website’s traffic. Getting web traffic is not enough though. If you are...
The 5 Most Common Myths About SEO That Prevent Your Inbound Marketing ... SEO Myths That Hurt Your Results Working with bad information causes you to unknowingly make bad decisions. This happens a lot with SEO. What you don...
Link Network: How Does Google Knows a Link Was Paid For or Not? Google Doesn't Like Bought Links, but How do They Know? When you read articles in the various trade publications you see a lot of press about the imp...
Turning strangers to customers of your business. Inbound Marketing. Inbound marketing Each and every one of us wants traffic to our site but not any kind of traffic. We want quality traffic that is beneficial to us....
Tactics for Strong Content Marketing Traction and Audience Growth Effective Content Marketing You will receive conflicting advise on how to best do Content Marketing. Too many experts, too little empirical evidence....

Leave A Response

* Denotes Required Field