How to develop a customer relationship management (CRM) strategy

The importance of a CRM to sales and marketing people

Small businesses generally find it difficult to designated some of their times for their sales and marketing efforts, as they feel perpetually short on time.

Both marketing and sales sometimes tend to get neglected, but you need to remember that without a focus on sales and marketing, your small business will not sustain growth.

So how do you solve this kind of problem? – CRM

CRM stands for Customer Relationship Management.

CRM software is a database that helps small businesses better manage their future and current customers. CRM software helps in many ways and on this particular post, we share with you how it helps when it comes to lead nurturing to conversion.

A lead is basically someone in your data base with an interest to your small business or the product or service you offer. These are people who have willingly given you their information and that is why they are in your CRM.

They need to be nurtured. Very very few of us buy right away. Most of us need 7 to 8 “brand impressions” before we buy something.

We must admit that establishing a sales-focused interaction with your leads is time-consuming as it requires regular sending of content and emails to increase their interests.

Some of the importance of a CRM software for a successful nurturing campaign includes the following:

CRM software allows you to segment your nurturing efforts based on customer interests, which means you send relevant emails to the right segment of leads within your CRM with common characteristics.

The more personal you make the interaction with your lead, the more likely your nurturing strategy is to succeed. CRM software will help you personalize all your strategy.

Save your sales and marketing people time (there by increasing the number of prospects they can interact with) by using an automated campaign.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online


Related Posts

A Primer in Small Business Online Marketing: Growing Website Traffic a... Small Business SEO IS Different from Big Business SEO Why is it that online marketing for small business is different? Cost Big businesses can thr...
Integrating Search Engine Optimization and Content into Your Inbound M... Integrating Content and SEO into Inbound Marketing? You sometimes find the silliest things on the Internet. During my daily scan of the industry news...
Why Cheap SEO Does Not Attract Organic Traffic, Grow Your Audience, or... Half Price SEO is Risky at Best, Foolish at Worst I needed dish soap the other day. I drove by a dollar store. I stopped and bought a bottle of dish ...
How to get your twitter handle look better for social selling Twitter is influencial. Tweets have gotten more press coverage these past several months than any other social media platform like Facebook posts o...
Current inbound marketing trends that will make your business ahead Every business whether small or large businesses now has to invest in creating content. Customers now look for content that answers their questions...

Leave A Response

* Denotes Required Field