There is a Growing Digital Marketing Divide
This digital marketing divide is being caused by the increased effort required for your website to rank high as the Internet gets more crowded.
There was a day (not long ago) when a small website could rank well by focusing on low competition keyword phrases, obtaining SEO rich backlinks by leaving comments on other websites, and publishing a fairly small amount of content.
That is not the case today.
Google still rules the search industry and their algorithm updates require you publish not only better stuff, but more stuff.
The problem is, publishing enough stuff to update your website multiple times a day is expensive.
I spoke to the Founder and CEO of what I consider to be a medium sized business today and they spend $18 per post for short snippet blog posts.
That’s $1,620 per month when you update your websites (publish new posts) 3 times a day.
At the same time, I know many small business owners who simply can not afford $1,620 a month, and that’s CHEAP compared to some agencies I know of.
Wall St. vs Main St.
Well funded companies with large marketing budgets can afford expensive digital marketing. The creation and publication of blog posts, white papers, eBooks, InfoGraphics, videos, etc, etc, all of which are not cheap.
Small businesses who really need help competing against those larger well funded competitors simply can not.
It’s a classic David and Goliath story.
Except your weapon is not a sling, but a blog.
However, there is a way for Main St to Win
And the answer consists of a few different ideas:
1) Don’t compete head to head against a big brand. If you want to sell a home improvement item to homeowners, you’re never going to out compete Home Depot and Lowes. Instead service a niche they’re ignoring. They have massive supply chains and things that don’t fit neatly into into their supply chain operations aren’t carried by them. This is the same with every niche, if you sell something for coffee lovers, you can’t compete head to head with Starbucks, but you can fill a niche they don’t.
2) Learn to do your own Inbound Marketing. It’s based on sound repeatable principals which anyone can learn and implement. While it does take time to find your rhythm, is it better to start slow and build up momentum, or to be left behind?
Learn More About Inbound Marketing…SEO Needs Link Building