Social media marketing best practices for small businesses.

The best practices when building your social strategy for success

Social media marketing allows the distribution of great content for your audience to interact with you.

One of the beauties of social media marketing is that doesn’t take much efforts to start seeing results but social media marketing is not as simple as scheduling a few posts and tweets.

While consistency of “presence” matters, how you use that presence matters as well.

Achieving on social media involves the following…

Target Specific Personas

Marketing content is most effective when it reaches the right audience at the right stage in their decision process. Therefore, it helps greatly to define who your customer is, make up an arbitrary persona, map out the steps she likely goes through before buying from you, publish content for the various stages of her buying process. Then share that content.

Bear in mind to consider beliefs and values (of your prospect) when you write, as well as what might be called “the mechanics” of their decision.

Align your different platforms with your goals

Different people hang out on different social media platforms. Take that into consideration when planning your social media strategy. Where do your people hang out?

Track your Results

This of course is true of all marketing, especially online marketing. Use the analytics tools with whatever social media scheduling tool you’re using to know what works best (and what doesn’t) in your social campaigns.

 

Social media marketing gives you the opportunity to share content with your audience in a trusted environment where you can interact and engage. If someone says something, respond.

Social media marketing allows you to connect with people on the platforms they like.

Learn more here….

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

San Jose SEO is Localized Marketing and it Generates Leads When your business has a service area and you need to generate leads within a specific geographic area, how do you localize your SEO efforts to do thi...
Google PageRank is NOT Dead | Links to Your Site Increase Your Ranking... Google PageRank is NOT Dead A recent article in the Huffington Post is titled "With Page Rank (Presumably) Gone, Will SEO Survive?" and the article t...
Business to Business Search Engine Optimization Techniques for Driving... Search Engine Optimization for B2B People sometimes say to me that B2B SEO is different from B2C SEO because business sales are different from consum...
Local SEO Marketing | Post Optimization | Keep it Short Why are short posts better for your local SEO  marketing efforts? It never ceases to amaze me how many self proclaimed experts in SEO get this wrong. ...
Internet Marketing Strategy | Submitting Your Sitemap to Google This post is part of a series about the Internet marketing strategy I call Inbound Marketing, as well as part of a sub-series on the technical aspects...

Leave A Response

* Denotes Required Field