What makes posts high quality?

The ABCs of Inbound Marketing: Narrow Your Niche

Local SEO Marketing

Local SEO Marketing

It helps greatly when initially starting your local SEO marketing efforts (which is a submit of what is called Inbound Marketing) to narrow your niche, or to narrow your focus.

This is because the more competition there is in the topic space you’re publishing about, the longer it takes to achieve a first page Google ranking.

Anyone can, over time, achieve the #2 Google ranking for “coffee” (#1 will perpetually belong to Wikipedia) and outrank Starbucks. However, it will take far too long, so it does not make economic sense.

Zippe.biz provides Inbound Marketing services as well as teaches YOU to generate leads through Inbound Marketing on your own (with our guidance and coaching).

Please review our success stories, read up on Local SEO Marketing, and read up on Inbound Marketing.

Assuming you sell coffee or some coffee related product or service, don’t try to achieve a high ranking for the phrase “coffee” rather go for a 3 or 4 word keyword (topic) phrase that describes in more detail more specifics about not just your solution, but what problem it solves.

  • Do you provide a service of small business coffee supply solutions?
  • Do you provide a product that enables a unique and delicious way to prepare coffee?
  • Do you provide interesting specialty coffees?

This concept is valid no matter what product or service you provide. If you provide home owner services (remodeling, landscaping, etc) geographic identifies (names of cities and metropolitan areas) are very effective ways of narrowing your niche.

In summary, narrowing your niche narrows your competition and allows you to obtain a high ranking quicker.

 

When your business needs more leads, you should talk to us. We can help.

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

Does Having Multiple Domains Pointing to a Same Page Hurt Your Website... Pointing to? No.In fact quite the opposite.Moz just released their bi-annual Search Engine Ranking Study where they correlate various factors ...
Tips for Finding Content Ideas for Your Inbound Marketing Website Before We Start the List I am going to list a set of ideas that help me and others continuously find ideas for fresh content, but I want to first dis...
Internet Marketing Strategy Preparation | Search Friendly Categories This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation t...
List-building mistakes that can damage you and how to avoid them If you want a successful email marketing (newsletter) strategy, you need people to subscribe to your email list and for them to stay subscribed.Wh...
How can I buy traffic to my blog? You have lots of options. The hard part is to figure out which options will be most effective for your business niche and that will take some up front...

1 Comment

    Leave A Response

    * Denotes Required Field