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It helps greatly when initially starting your local SEO marketing efforts (which is a submit of what is called Inbound Marketing) to narrow your niche, or to narrow your focus.
This is because the more competition there is in the topic space you’re publishing about, the longer it takes to achieve a first page Google ranking.
Anyone can, over time, achieve the #2 Google ranking for “coffee” (#1 will perpetually belong to Wikipedia) and outrank Starbucks. However, it will take far too long, so it does not make economic sense.
Zippe.biz provides Inbound Marketing services as well as teaches YOU to generate leads through Inbound Marketing on your own (with our guidance and coaching).
Assuming you sell coffee or some coffee related product or service, don’t try to achieve a high ranking for the phrase “coffee” rather go for a 3 or 4 word keyword (topic) phrase that describes in more detail more specifics about not just your solution, but what problem it solves.
- Do you provide a service of small business coffee supply solutions?
- Do you provide a product that enables a unique and delicious way to prepare coffee?
- Do you provide interesting specialty coffees?
This concept is valid no matter what product or service you provide. If you provide home owner services (remodeling, landscaping, etc) geographic identifies (names of cities and metropolitan areas) are very effective ways of narrowing your niche.
In summary, narrowing your niche narrows your competition and allows you to obtain a high ranking quicker.
When your business needs more leads, you should talk to us. We can help.SEO Needs Link Building