About a year ago, Sonia Simone of CopyBlogger published a post titled The 5 Things Every (Great) Marketing Story Needs.
It’s spot on and it inspired this post of mine.
Inbound Marketing is all about story telling and we are wired to learn effectively from stories.
What Every Great Marketing Story Needs
You are NOT the hero. Your customers and prospects are. This is really important and many businesses get this wrong.
What is the hero trying to do? Where is the hero trying to go?
Grow website traffic? Generate high quality leads? Sell more?
If it was easy, anyone could do it. Your hero needs to get past the obstacle, which is hard.
Effective Inbound Marketing agencies charge $2,500 and more each month to deliver results, which takes months to come to fruition.
For most small businesses I deal with, this is a major obstacle.
By the way, this is you. You will help the hero overcome the obstacle and achieve the goal.
Even the first person to climb Mount Everest had a guide. You will show them the way. You want the incredible benefits of Inbound Marketing? Let me show you how.
Don’t be afraid to tell them. The moral is that your help made all the difference.
Of course the moral is that you helped them, and can help others.
Tell the Truth
If you can’t tell the truth, change things until you can.
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