Estimated reading time: 7 minute(s)

The #1 Conversion Success Factor

Most people selling conversion optimization services tell you wrong. The single most important part of website conversion success is not keywords, is not website load speed, is not website design, and is not even landing page design. All of those matter, but they are all secondary.

The #1 success factor for small and new businesses is attracting an audience of people who are likely to convert.

If you have a website that is extremely well tuned for conversion, yet no one shows up, there will be no conversions.

On the other hand, if you have a low conversion rate, but a high level of traffic, you have something to work with.

Let me through out a few numbers.

Website A attracts 1,000 visitors a month and of them 4% buy. That equates to 40 sales per month.

Website B attracts 50,000 visitors a month and 1% of them buy. That equates to 50 sales per month AND you’ve got a designed conversion strategy to optimize.

With website A you have too few visitors to work with. With website B you’ve got a great foundation to build on.

Let’s Use Wider Funnel as an Example

The graphic for this post was intentionally chosen. I’ve had a few phone calls with the CEO of WiderFunnel and when the time comes I will likely become their customer. What they do and all they do is help companies improve the conversion of their sales funnel steps during every step of the process.

However, if your website has too few monthly visitors, they don’t have enough data to work with.

Per their CEO, how few is too few? Fewer than 50,000 a month.

When You’re New, Focus on Growing Your Audience

When your website has 50,000 website visitors a month and your conversion rate is only 0.5% you’ve got a problem, but it’s a great problem to have.

This is a MUCH better place to be than the opposite (having a high conversion rate with a very low number of monthly visitors).

With too few monthly visitors, figuring out why you have a high conversion rate is guesswork. Your efforts to improve your conversion rates may backfire. This happens sometimes when you’re taking your best guess.

There is a Time for Conversion Optimization

And that time is AFTER you’ve built up a significant enough website audience.

Yes you need conversions and yes you need sales. You also need to put the horse before the cart, by doing things in the right sequence.

Learn More…

SEO Needs Link Building

 

 

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