local seo marketing, inbound marketing, permission based marketing

Tactics for Using Local SEO Marketing in Small Business

This is a guest post submitted by Diana Maria.

Launching a new business online can be quite challenging to any small business owner. While there are different ways to drive targeted traffic to your website, you should also consider optimizing your site for the search engines. Fortunately, any business can do well from search engine optimization, which can make a small investment go a long way, as well as making local customers find their websites. Therefore, local SEO is an ideal choice to promote your products/services online. The following blog post provides with marketing tricks to help drive traffic and sales to your website.

1.  Turn everything into content

Content is the king. Search engines love valuable content, the more interesting content you have on your website, the more opportunities you give users to find your business.

Transcribe all your business activities such as interviews, conversations, product DVD’s and personal experiences into text. Use support emails to create FAQ pages on your site. Convert PDF’s into HTML pages on your site. Start creating videos of everything.

2.  Submit your website to major search engines

The next thing you need to do is to submit your website to major search engines like Google, Yahoo and Bing.

3.  Make your website easy to use

Before starting your marketing campaign, make sure that your meta data is accurate and follows the search engines’ guidelines. Optimize your site for page titles and meta descriptions. Add your business name to the page title along with one or two keywords that you want users to find you with. But never overuse keywords. Let the titles and descriptions look natural. Check for keywords that your competitors are using to generate traffic.

4.  Use Google Analytics

It takes less time to sign up for Google Analytics. It helps you to track your site visitors such as how long they stay on your site, where the visitors are located and how they reached your site. This data is very much helpful in promoting your online business.

5.  Add your business to Google Plus Local

Google plus delivers your message to the right audience with just a click. With the evolution of social media, it has become essential for small businesses to build their reputation online. Google plus is an ideal choice to assert your personality and engage your user base. Through its Google plus page, you can share your original content and tips, and have discussions with users, helping to solidify and promote your brand. Also, it helps in managing your photos, videos and promotional offers.

6.  Create Social Network Business Profiles

If you are taking your business online, a great way to popularize your website is to use social networks. Register for social networking sites such as Google plus, LinkedIn, Facebook and Foursquare to spread the word about your website to your friends and social circles. Make sure you claim your business URL.

7.  Improve your site’s speed

The loading time of small business sites can be very slow. Site’s speed is one of the important things that small business owners should consider. Google considers the loading time in ranking a website. Hence, it’s time to seriously check the loading time of your website. Also, by improving your site’s speed, you’re improving your customer’s experience. Tools like Web Page Analyzer and the Firefox extension YSlow help you in identifying the cause for your low site’s speed.

8.  Add social-sharing Buttons

At the bottom of your web page, make sure you add social sharing buttons like Pin it, Tweet, Google +1, Stumble upon, Facebook like and others. Make sure to publish your email id and local phone number on all pages of your website.

9.  Put yourself into the shoes of your customers

Guess what keywords your customers would use in a search box to find you and buy your products.

Let’s say you deal with sporting equipments for hunting, camping, hiking and fishing. If a user uses the keyword “shoes” in a search box, they probably don’t get the desired results. If they use keywords like “running shoes” you’re still not a match as your sporting equipments shop doesn’t focus on running. If they input “hiking shoes” in a search box then you want to target them.

Small business owners often focus on most used keyword searches that will bring them more traffic and forget to pay attention to less popular keywords that have a higher chance of making sales.

Try yourself into the shoes of your customer.

10.  Ask for reviews

Most local sites and directories request your customers to review you. Customer feedback, whether positive or negative, make your business more credible to your future customers. Use your websites, invoices, thank you pages and email communication to request your customers for their feedback.

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Diana Maria is a freelance journalist who has been writing about mobile technology, customer relationship management and women’s health for more than a decade. These days she is busy to contributes on amplify

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