Effective Content Marketing
You will receive conflicting advice on how to best do Content Marketing.
Too many experts, too little empirical evidence. I help sort the wheat from the chaff by scanning the trade press every day and finding people who really seem to know their stuff.
A recent article written by Jakob Marovt of Piptop makes some excellent points but emphasizes only a few of them.
This post provides emphasis on important points he makes in the format of a summary.
Following Target Customers on Twitter Helps You Understand What They Want
As simple an idea as this is, it never occurred to me on my own. When you have a customer persona in mind and you want to know what these people think, find a dozen people or so who would make ideal customers, follow them on twitter, and find out what they’re saying.
If you don’t want their tweets showing up in your main Twitter account, create one for this purpose.
Publish Not Just for Your Desired Customer, but for Their Influencers’ as Well
In my case, I wish to appeal to small business owners and founders of early-stage startups. Who influences them?
For small business owners, it’s all over the map, but for early-stage startup entrepreneurs, the people who run incubators and investors are people of influence for them.
Tracking Spreadsheets Give Structure to Your Process
Jakob shows numerous examples of tracking spreadsheets he uses to organize his efforts, and while they do take time to maintain, the value they provide is tremendous. Read his post to see his examples.
Preparation and tracking are important success factors. While each is “overhead” to the core activity of publishing, they help focus your efforts, which greatly increases your effectiveness.
Learn More About Content Marketing…
If you’re an early stage startup looking for funding, or a small business with a very limited marketing budget, you can learn to harness the power of contact marketing for sweat equity and very little cash.
You also need to learn about link building.SEO Needs Link Building