What Inbound Marketers Don’t Want To Hear

Jeff Bullas published a rather insightful blog post titled “What Most Bloggers Don’t Want To Hear“, that describes that while most bloggers start with great enthusiasm and vigor, over time, it seems to wind down. The reason being that growing your audience takes time, energy, activity, consistency, dedication, and most importantly, perseverance.

The same tends to be true of people who do Inbound Marketing.

I ran into someone about a week ago who I previously taught how to attract visitors to his site and learned he tried it for 2 months and quit. In 2 months he saw no results, which caused him to decide that blogging as a means of attracting your crowd doesn’t work. For some reason, even though he was told it would take 6 to 12 months, he did not decide that he had put in too little time and effort.

What Does Successful Inbound Marketing Require?

About an hour or two a day for between 6 to 12 months.

Actually it takes that hour or two a day forever, but you should expect to see initial results after 6 to 12 months of effort.

The time is spend on the following activities:

  • Writing, scheduling, and publishing articles.
  • Obsessing over data in Google Analytics and Google Webmasters Tools (or maybe that’s just me).
  • Reaching out to others people in the blogosphere who write great stuff to draw their attention to your great stuff.

I Want to Learn More…

SEO Needs Link Building


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