How to create better content for small businesses success

Strategies on how to create better and not just more content

While it’s true getting found online requires publishing a steady stream of content to your website, the Internet is awash in crap content, and crap content not only doesn’t help your SEO efforts, it hurts.

Think a minute about Google’s business model. They sell advertising. Brands are sold access to the people to who their search engine. So in the same way that TV networks have an incentive to create good content, Google has an incentive to present good content in their search results.

If they fail to do so, their audience will shrink, as will the advertising revenues.

Creating more content does not necessarily result in a better content marketing strategy. Creating more content is important for search engine optimization but creating USEFUL content is something that you  must consider with your content marketing strategy.

As much as you create more and more content, make sure that every piece that you create has some positive impact on your audience. Every piece should at least answer one question or make one main point. At least. If it fails to do so, you’re publishing crap.

In this post, I am focusing on how to create better content.

Is this content going to be useful to your audience?

Before you start writing your post, you need to understand how useful the post will be to your target audience. Write down some main points that you are going to elaborate on your post and weigh to see if they are going to have a positive impact on your customers.

Better content headline

There’s no better aspect to work on your articles than your headline. For more tips on how to write better headlines see our post on How to get your headline right, and you’re halfway the success.

Make your content more visual?

Content with strong images and infographics gets more attention than just a plain text. To get your message across your target audience and convert them, you must use strong visuals on your content. A strong visual is one that conveys information or provides some emotional impact.

Lastly, optimize your content for search engines.

Content marketing and search engine optimization work hand in hand. To make great content, know some basics of how they work together and optimize your articles for search engine optimization.

It’s not nearly as involved or as hard as most SEO consultants make it out to be.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online


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