You generate leads for your business when you provide value to your audience. Providing value to your audience is solving their problems (not yours).
Since we are biologically wired to like story telling, story telling that places your audience in the story in the real and tangible way is a smart way of marketing.
So it makes sense for story telling to be a focal point of your Inbound Marketing efforts.
Ann Handley, Chief Content Officer at MarketingProfs has been quoted as saying:
Make the customer the hero of your story.
This is the metaphorical “home run” of content marketing (also known as Inbound Marketing, also known as Business Blogging).
Your potential customer understands the value you provide because you describe it in a way that is all about them. You enable them to do things they want to do.
Here are some examples:
If you sell bathroom remodeling, don’t talk about bathrooms, talk about how nice it will be for YOU (your customer) to take a soothing long soak after a long day.
If you sell car repair, don’t talk about about cars, talk about how the reliability of a well tuned car makes YOUR life easier, and saves YOU money.
If you sell books, don’t talk about books, talk about the pleasure of a lazy afternoon sitting on the porch with a good book.
Don’t talk about you. Talk about your customer and put them into your narrative.
Do you need help getting Inbound Marketing up and running for your business?