stories, content marketing, inbound marketing, structure of stories

Story Telling As Marketing | Growing Your Audience and Generating Leads

The Mechanics of Story Telling

Is story telling really as mechanical as Ann Booth-Clibborn says?

I’m interested in guidance on this issue, and I find this topic fascinating.

Below, read an article in Digital Doughnut where she lays out her ideas.

Ann Booth-Clibborn And Telling The Brand Story

She was a broadcaster who has 20 experience developing and making prime time TV shows on the BBC. Some of her shows were sold around the world. I think she’s probably learned a thing or two about story telling.

Her summary is about the mechanics of story telling, and I will just summarize here. Please read a more detailed article about her system or method by clicking the link above.

Main Character

Who? Why are they of interest?

Strong Start

Pose a big question at the beginning which you answer at the end (if you can).


What is the risk of making another choice?

Inciting Incident

Why did you start doing what you’re doing? What got you started.

Different World

What is the world within the story? What does it look like? Sound like? Feel like?

Story Question

What is the one question you’re going to0 answer. Think broadly.

What’s in it for Me?

Not you, the reader of this post, but you the reader of the story.

I’m Going to Practice This

I’ll let you know how it goes.

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