What is marketing automation? how do small business start marketing automation?

Steps to prepare for a successful marketing automation project

85% of small business using marketing automation platform feel that they are not using it to the fullest. So how can you ensure the success of your marketing automation implementation?

Marketing automation preparedness includes the following steps:

Involve your key stakeholders

To develop and implement a successful marketing automation project you need input from the following leaders in your business.

  • Marketing – this group is responsible to position your business in a competitive marketplace
  • Sales – In charge of following up with leads and meeting your revenue goals

Set goals and objectives for your business

You can’t manage what you don’t measure.

Be aiming for certain goals to achieve and review and refine them with your key stakeholders. It’s important that the goals be reasonable AND that everyone understands every goal.

Agree on your sales funnel stages

This is a critical step for small businesses and you must agree upon the following:

  • What is a qualified lead, and when are they passed to sales?
  • Lead scoring definitions.

Define your target audience

Just the same way you understand your product or service that you are marketing, you need to understand your potential customers too.

Content marketing: Map your content with your Funnel stages

Marketing automation is generally the process of getting the right content to the right people at the right time. Content marketing becomes inbound marketing as the search engines start to being you website visitors based on their search queries, but this doesn’t change the prior statement.

Review your content strategy and tailor your content to each stage of your customer’s decision-making process in their purchase process.

Give your content a realistic review as it is a unique opportunity to develop a meaningful and lasting relationship with your audience.

Now that you have identified who your audience is, what content to provide, what your marketing campaign goals are, it’s now time to start your marketing automation campaign.

Inbound marketing brings your business visitors and leads. Marketing automation makes lead followup and nurturing much easier.

Learn more here…

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