A recent article published on a leading search website identifies the ad campaigns that they claim validate Content Marketing a where you should be spending your ad dollars today.
They are right that content marketing deserves not only a good look, but also deserves real attention, as in you should do it within your business.
Content marketing makes it easy for you to be found by people searching the web via search engines, and prospects who find you this way are the highest quality prospects to be found anywhere.
However, there is one aspect of their point I strongly disagree with.
They are promoting the publishing of content on websites that are not yours.
Maybe that works for very large companies (the companies being profiled are The Walking Dead – a TV show, GE, and Chipolte), but for your smaller business, you want ALL the content you publish to be on your website, under your URL.
Every time you publish an article anywhere, you help increase the search ranking of the site you publish the article on.
That being the case, when you publish every article on your website you increase the web ranking of your website.
At most, you should go to other websites and post short introductions with a link back to the article on your website.
And the best news is you can learn to do content marketing yourself. You or someone in your business needs to have sufficient time (7 to 15 hours per week), energy (you become a journalist always on the lookout for good stories) and the knowledge of what to do and how to do it.
For help getting started with Content Marketing to generate leads for your business…