inbound marketing, lead generation

Spending Money on Content Marketing Will Grow Your Business and Generate Leads

A recent article published on a leading search website identifies the ad campaigns that they claim validate Content Marketing a where you should be spending your ad dollars today.

They are right that content marketing deserves not only a good look, but also deserves real attention, as in you should do it within your business.

Content marketing makes it easy for you to be found by people searching the web via search engines, and prospects who find you this way are the highest quality prospects to be found anywhere.

However, there is one aspect of their point I strongly disagree with.

They are promoting the publishing of content on websites that are not yours.

Maybe that works for very large companies (the companies being profiled are The Walking Dead – a TV show, GE, and Chipolte), but for your smaller business, you want ALL the content you publish to be on your website, under your URL.

Every time you publish an article anywhere, you help increase the search ranking of the site you publish the article on.

That being the case, when you publish every article on your website you increase the web ranking of your website.

At most, you should go to other websites and post short introductions with a link back to the article on your website.

Your content, on your website, under your URL, is the king of social media for your business.

And the best news is you can learn to do content marketing yourself. You or someone in your business needs to have sufficient time (7 to 15 hours per week), energy (you become a journalist always on the lookout for good stories) and the knowledge of what to do and how to do it.

For help getting started with Content Marketing to generate leads for your business…

SEO Needs Link Building

Related Posts

Local SEO Marketing is Story Telling for Customers Local SEO Marketing is story telling Human beings appear to be biologically wired to appreciate the stories we tell each other. Story telling is su...
The Importance of Meta Data to Attracting Organic Traffic via Inbound ... What is Meta Data? This post discusses one technical aspect of SEO, which is important to the success of your Inbound Marketing efforts. Meta mean...
Inbound Marketing Momentum: Keeping Your Publishing Schedule Delivers ... The Importance of Regular Publishing Simple put, websites that contain fresh content rank higher. It really is that simple. You want to outrank your ...
Local SEO Marketing | Which Experts Should You Listen To? Have you ever read something from an industry expert and wondered how they could be so wrong? A recent article published in a leading search marketin...
How to Ensure Your Blog Posts Actually Say Someting Content is King! Yes we know. We've all heard this all before. We don't need to hear this again. I'm not sure anyone believes that more strongly...

Leave A Response

* Denotes Required Field