Prior posts described the defining characteristic of Inbound Marketing and outbound marketing, as well as what Inbound Marketing is and is not.
This post provides specific examples.
Inbound Marketing is two things; 1) Attracting your audience to your website via organic search, and 2) Converting some of those website visitors into prospects and customers.
Inbound Marketing is a professionally sounding name for a structured and methodological form of blogging for business.
Anything and everything else is NOT Inbound Marketing.
The purpose of Inbound Marketing is to attract your audience to your website.
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The following are forms of outbound marketing that make sense for keeping your audience engaged:
- Email: You should collect visitor email addresses by offering something free and useful in exchange
The following are forms of outbound marketing that DO NOT have a track record of creating real leads that turn into real business:
Even though they are various forms of Internet Marketing, they are outbound.
The issue is not that there is no use for the fore mentioned social media networking sites, but that the time you spend on them will generate far fewer leads (if any) than an equivalent about of time spend blogging.
You want leads…. you need to start blogging.
When your business needs more leads, you should talk to us. We can help.