How to get started with online marketing strategy

Specialized online marketing terms that you need to know

Online marketing can be very overwhelming for many small businesses.

Online marketing strategy for small businesses is full of specialized terms that may be very new to people.

In online marketing for small businesses, there are some digital terms that you need to get familiar with to help you navigate without any problem and get more value out of your strategy.

This article will therefore look at some online marketing terms that every marketer should know.

A/B Testing:

Is a method used to compare different versions of website landing pages.

It used to determine which one performs better.

Above the Fold:

It describes the area of a web page that’s visible before the website visitor scrolls down the page.

The size of the area will vary depending on the visitor’s screen size and resolution.

Analytics:

This is the data and statistics on how people interact with your website.

It can also be used to reveal information of the how many visitors browse your website and the time they spend on your website.

Data analytics is used to target audience and understanding customer’s behaviors .

Bounce Rate:

Can be defined as a visit that a visitor looked at a single page and left without interacting with it.

Call to Action (CTA):

CTA is a button that invites your audience to take a specific action.

Conversion:

Conversion is when an audience takes an action such as signing up or making a purchase on your website.

Landing Page: 

This is a page that visitors lands on after they click on a display.

Lead:

A lead is someone who has given you their contact information.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Operational Elements of a Successful Business Blog: Inbound Marketing This post is the 2nd in a 2 part series.The prior post is: The Advantages and Elements of an Effective Business Blog: Inbound MarketingThis po...
ABCs of Inbound Marketing: Webmasters Tools from Google  Google Webmasters ToolsWebmasters Tools from Google gives you a Google eye view of your website.This matters for a variety of reasons:...
Lead Generation from Local SEO Marketing | Costs & Results I've met many people who have told me how they hired a local SEO marketing firm for $500 a month for three months and they have nothing to show for it...
Inbound Marketing Momentum: Keeping Your Publishing Schedule Delivers ... The Importance of Regular Publishing Simple put, websites that contain fresh content rank higher. It really is that simple. You want to outrank your ...
Natural Links Help Your SEO, Increase Your Website Ranking, and Attrac... This topic is continued from a prior post whose title is....Why Link Building is Critical to Success Inbound Marketing Website Lead Generation Wh...

Leave A Response

* Denotes Required Field