social media marketing, networking

Social Media Marketing | In Lead Generation sometimes Less is More

When it comes to Social Media Marketing, less is more.

What I specifically mean by this is should focus on efforts on the one area that really drives results, and spent no time (maybe no time at all) on what does not.

First let’s define what is meant by “results”.

What I mean is prospects to your business who become real paying customers.

What forms of social media marketing DO NOT generate prospects who become real paying customers:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • Etc, etc

Why not?

Who do you connect with via these social networking platforms? Friends and family.

Who do we generally NOT do business with? Friends and family.

OK, so what does work?

Generating fresh content for your blog, multiple time each day, where each blog post contains a clear call to action.

Isn’t this called blogging?

It certainly is, and done right, it is what DOES delivery customers to your business!

Why does it work?

First, by generating A LOT of relevant posts you attract your audience to your website.

You know they’re your audience because they came through organic search. The entered a search query which matched the content of your website. If they were not your audience, they would never have found your website in the first place.

Second, you urge them to contact you (to drop into your sales funnel) so you can follow up with them.

Trust me, blogging is the absolute King of Social Media.

When you have a puddle to deal with, do you empty the water or do you fill the space so it absorbs the water?

Does your business need more web traffic, more leads, and more customers?

SEO Needs Link Building

 

Related Posts

How to stop wasting money on boosting Facebook posts for your Small Bu... https://youtu.be/OUjNi0tBZ_E Below is the transcript of the above video for those of you who prefer to read (and for the search engine robots who r...
Local SEO Marketing Questions to Ask Before You Start You may have heard that lead generation through local SEO marketing is confusing and mysterious. It can be, but it shouldn't be. The purpose of ...
The Most Important Trend in Lead Gen via Inbound Marketing and SEO for... The Important Trend in SEO and Inbound Marketing for 2015 Needs to be transparency and honesty. I continue to see claims that your business can ge...
To Be Heard, Explain How You Solve a Big Problem in a Simple Way Getting the attention of your desired audience online is not easy. We're all bombarded with messages every day. Email, LinkedIn, Facebook, etc. It's t...
Inbound Marketing: Lead Generation Strategy Not Technology Inbound Marketing is a strategic way for your business to generate leads. It is NOT a technology or platform. The basic strategy is to make it easy...

Leave A Response

* Denotes Required Field