When your products or services are very visual, you have benefits when it comes to Content and Inbound Marketing the rest of us lack.

It’s not just that a picture is worth 1,000 words.

You get to post your content in two places (or more) thereby increasing the possibility of it being found.

Whether you sell jewelry, food, clothing, bathroom remodels, or car restoration services, you can convey useful information with images and possibly video.

The way you benefit twice is by posting your content twice.

Let’s use jewelry as an example.

Instagram

For every piece of jewelry you take a great image, post it to Instagram, then embed that Instagram photo into a blog post on your WordPress website.

With Instagram you can duplicate the Instaram photo description in your blog post, but don’t. With luck that will change in the future. Describe the photo on Instagram using a paragraph or two, and when you embed the photo into the blog post, describe it using a different sequence of words.

You can saw the same stuff, you just can’t use the same exact words.

YouTube

Maybe a video of how your jewelry is made saying something about you and a short video tells a great story.

You follow the same paradigm here. You upload the video to your YouTube channel, you describe it in a paragraph or two, then you embed that YouTube video into a blog post where you describe it using a different set of words, possibly the video transcription.

Pinterest

While I myself don’t use Pinterest, I image it’s very similar.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.