small business online marketing landing page

Small Business Online Marketing: What is a Landing Page?

Landing Pages

Landing pages are pages on websites where the website visitor is being strongly encouraged to take some specific action and leave behind some specific information.

Landing pages are sometimes called Lead Capture pages.

Examples of such actions are:

  • Sign up for an email newsletter.
  • Download an eBook (in exchange for an email address).
  • Register for a webinar.
  • Buy something.

The common characteristics of a landing page are:

  • They provide some enticement (useful tips, an eBook, etc).
  • They’re fairly clean and uncluttered.
  • In a perfect world they allow only two actions: 1) Completion of the desired results, or 2) Leave the page.

In reality that last one is rarely done purely, but landing pages still tend to be uncluttered.

In the case of the landing page shown in the image, it has a 90 second video that makes one main point, and invites people to sign up for our newsletter, which is the lead capture.

A link to that landing page is below.

Being Found Requires Having Been Found

Landing pages are a style of webpages unto themselves.

You create them in various ways:

  • Some themes have the ability to create landing pages.
  • There are landing page services you can subscribe to:
    • getresponse.com: Starts at $15 per month
    • instapage.com: Prices not listed on website (often not a good sign)
    • hubspot.com: Prices start at $200 per month but include more than just landing pages
    •  leadpages.com: Prices start at $25 per month
    • themeforest.net: They sell individual landing page templates for $6 to $15 dollars each.
  • There is also a free WordPress plugin specifically designed for creating landing pages. It is called “WordPress Landing Pages“.

To Learn More

Contact us. We help small business marketing themselves online by teaching them what it takes to really get it done.

Contact Us

Related Posts

Formulating a marketing strategy for your small business For small businesses, choosing the way to go as your marketing strategy can be stressful. What works? What's a waste of time and money? As a small bus...
What Can Online Marketing Learn From Newsrooms and Journalists? Marketing Campaigns vs Online Marketing Just yesterday I met a startup entrepreneur (with an interesting idea) who does not yet get how online or inb...
Lead Generation from Local SEO Marketing | Time vs Money When it comes to local SEO marketing, a major trade off that occurs here (and elsewhere in life) is time vs money. Let us pretend for the sake of a...
How to make sure that you have an effective inbound strategy I have been into inbound marketing as a content writer for some time now. Some of my campaigns went beyond my expectations and of course some did n...
Why Inbound campaigns needs support from other techniques What is inbound marketing and how does it work? It is the drawing in of website visitors (prospects) using content that attracts them to your busin...

Leave A Response

* Denotes Required Field