brands have personalities, small business marketing

Small Business Marketing Strategy Question: What is Your Brand’s Personality?

Brands Have Personalities

If you doubt that brands have personalities, think of retail, specifically Neiman-Marcus and Walmart. Their personalities are quite different.

In the same way that people sometimes “just click” with someone else, and alternatively feel very out of sync and uncomfortable with others, some people will just click with your brand while others never will.

This is OK. There is a good chance people who shop at Neiman-Marucs do not shop at Walmart and visa versa.

Knowing the personality of your brand helps you target your desired audience, while not spending time courting people who are very unlikely to buy. People who do not sync with your brand’s personality.

What is the Personality of YOUR Brand?

When you click the link in the first sentence of this post, you’ll be taken to a post focused on banks, credit unions, and other financial institutions, but the concepts described are valid for any business.

I won’t repeat what they say. Please click that link and read it for yourself.

However, one exercise they propose which I really like is to identify what celebrity persona best reflects the personality of brand.

I’ll use my business as an example.

The Personality of Inbound Marketing University

Inbound Marketing University is all about helping you increase your visibility within your community (marketplace) and helping you succeed by helping you help others.

The way we do this is by focusing not just on Inbound Marketing as a tool, but as a means to gather your community around you.

The best answer as to what celebrity or character best describes us can not come from me as I don’t see us from the outside. As such I’m very curious how we look to you. If you have a sense of who we are, please leave it as a comment below.

I will however happily share with you who we think we are. Who we want to be perceived as.

We want to be George Bailey of It’s a Wonderful Life.

A man who embodied community more than any other character in popular culture.

George was hard working, dependable, reliable, and most of all a man who helped hold his community together simply by being George Bailey.

Who do YOU Want to be?

By you, I mean your business.

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