We live in an age of diminishing attention spans. The speed with which we comprehend a web page is a huge factor in the user experience.

Why do you search online?

According to Google (and I think they’re spot on) is to find things, learn things, or do things. They refer to this as the User Intent.

When we’re scanning a search engine result page (SERP) then decide to click through to a web page, the first thing most of us do is try to determine if the answer we’re looking for is likely to be there.

We do this in seconds.

If we decide it is, we read (or watch). If we decide it’s probably not, we click the back button and try again.

Part of this decision involves how long it takes to comprehend the content of the web page.

If the web page is “too long” (you’ve had this experience so you know how long is too long), you either give up on it, or file it away for later, then (if you’re like most of us) we forget we did.

Short pages that answer one question or make one main point are easier to comprehend quicker.

Lots of such short pages on your website improves your SEO in various ways:

  • It increases the set of things your site matches for, increasing both the odds of it being found at all,
  • As well as increasing the odds of someone clicking through to a page that actually does answer their question (a different question would have clicked through to a different page)
  • While simultaneously increasing the odds that once they see the page, they’ll be able to very quickly determine that it does or does not server their needs.

A steady stream of short posts help your website rank higher quicker.

Learn more…

SEO Needs Link Building

 

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