Before we Can Declare SEO is Dead, We Must First Define SEO

The other day was Halloween, which I suppose explains why I saw so many “SEO is Dead” proclamations.

I like this one because it draws what I consider to be the right conclusion, which is that news of the death of SEO is rather premature.

If SEO is Dead, How Dead is SEO?

Before we can declare if SEO is or is not dead, we must first define what SEO is.

The words stand for Search Engine Optimization, but what do they really mean?

Technical Tricks that Once Worked no Longer Do

If this is your definition of SEO, then SEO is indeed dead, and good riddance. There is too much crap content on the Internet already. Let us please not make this situation any worse. The fact that you now (or at least more and more every month) have to earn your high rankings with quality and USEFUL articles and stories is a VERY good thing.

The Content on Your Website Strikes the Right Balance Between Appealing to Humans and Appealing to Search Engine Robots

I think this definition is pretty good as it identifies the correct objective. We all need to write for people, but with the knowledge that in order for people to find our articles and stories, the search engine robots must index them and display them in SERPs (Search Engine Result Pages).

The Technical Aspects of SEO for Your Site, Your Pages, and Your Posts are Properly Formatted to Make it Easy for the Search Engine Robots to Find

Although this definition and the prior one are very similar, I like this one best, as it focuses on the technical aspects of SEO formatting, which is really what SEO is all about. You can write and write and write and write, and if you ignore the rules of proper SEO formatting of your posts, no one will ever find them.

Having said that, you still need to write for people.

Conclusion

SEO is NOT dead, but rather is an integral part of every successful Inbound Marketing effort.

Learn More…

SEO Needs Link Building

 

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