How Quickly Can You Expect SEO to Deliver Results?
It depends primarily on three things:
- The size of the market (the more people searching for something the quicker you’ll find prospects and customers).
- How competitive the market is. Outranking strong competition takes longer than outranking weak competition.
- The Google Sandbox Effect
The Size of the Market
You can get a sense of this by generating a list of queries you think people use start their search for products and services like yours. Google Adwords provides the Keyword Planner Tool that allows you to know this. Simply put, the higher the number of monthly searches, the larger the potential market.
How Competitive the Marketing is
The same tool (Google Adwords Keyword Planner) reports on how competitive the various search terms are. On the screen you see words such as High, Medium, and Low. When you expert the Keyword Planner report to Excel that column is converted into a number between 0.01 and 1.0. The lower the number, the less competitive the phrase is.
The Sweet Spot
In a perfect world you’ll find keyword phrases that are very relevant to you, provide access to a large market and are not very competitive. What this means in real terms will vary.
Please download and open the Excel spreadsheet at the bottom of the post to get an idea. I’ve stripped out every column except phrase, monthly searches, and competition.
You want to sort the file for monthly searches in descending order, then look for phrases with low competition. How low is low? I reject everything above .50, but I also try to focus on phrases below .30.
The Google Sandbox Effect
Brand new websites have to sit through a period of “gestation” before Google starts sending organic search visitors in volume. The details of how this works are known only to some people at Google, but it’s so common it has a name. It’s called the Google Sandbox Effect. So if your brand new site is not yet ranking, keep publishing.
In the Real World
I’ve seen some website take 18 months to gain significant traction, while a new student is starting to see results after just 4 weeks. As stated in the very first sentence, it depends. The one thing I do know is when you commit to this and stay with it, it does work!
- Give it up
- Learn to do it yourself
Your competitors are not going to just give it up. Neither can you.
Learn more by watching our video: Intro to Inbound MarketingSEO Needs Link Building
Example Keyword Analysis Output Below
- Example Keyword Analysis
An example of keyword analysis performed using the Google Adwords Keyword Planner tool.