Repetition is needed in Inbound Marketing

I found an article recently that relative to generating traffic and leads via Inbound Marketing, makes the statement:

When to be Redundant, Repetitive, and Say the Same Thing Twice

My next comment may surprise some, but not only is it OK to be repetitive in your blogging, but it’s also required.

Google ranks sites higher when they contain more web pages. When your website publishes articles that are useful and interesting to your desired audience, the more the better.

However, there is bound to be some duplication between posts. If your website publishes articles/posts about auto repair, you’re going to mention brakes more than once, you’re going to mention the steering system more than once, and you’re going to mention electrical issues more than once.

Repetition is not only not bad, it’s good from an SEO perspective.

However, and this is an important enough however to start this sentence with capital letters, you can not duplicate content. Each and every post must be original, but that does not mean that different posts cannot talk about similar (or even identical) aspects of car repair.

Human Beings Learn Through Repetition

I know the search engine robots are not human beings but bear with me for a minute. At some point in your life, a song came on the radio and you started singing along with it even though you’ve never made any attempt to learn the lyrics. You learned the lyrics by hearing the song over and over. Through repetition.

Human Beings Design and Program Computers

The fact that repetition is good for your Inbound Marketing effort is not in dispute. I’ve seen this over and over and I’ve done this over and over.

I’m guessing one reason is we (collectively) designed the search engine robot algorithms without conscious awareness of how important repetition is to us.

In Summary

The key is balance. Be repetitive, but not too repetitive. Yes, you can publish 25 articles about brakes, but each of those articles must be unique and original.

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