inbound marketing, relationship building, link building

Relationships are Key to Link Building for Inbound Marketing that Actually Generates Leads

Links Are Relationships

I’ve said this over and over (and probably will continue to), but when someone else chimes in I find it hard to resist referencing their contribution to the discussion.

This time it’s Andrew Dennis of Page One Power, who published an excellent article titled…. Relationships in Link Building.

I won’t re-post his post, so please select the link in the prior sentence to read it, but I love his perspective. I even borrowed the phrase “Links are Relationships” directly from it.

Every time you link to another page on another website, you provide them with some authority. Google interprets links as votes of confidence.

Every page on the entire web has a level of authority which is determined by the number of incoming links, and every link has a level of authority which is determined by the authority of the page they originate on.

Who is most likely to link to you? To give you authority?

People you know. Either directly or through the Internet. People who are familiar with you and your ideas. People who believe you’re a smart person. People who like what you have to say.

By all means, if your Mother has a website, she should link to yours.

Beyond that your efforts to attract links is relationship building.

Do you attend business mixers? Chamber of Commerce events? If so, why? Probably to make contacts that will help you grow your business.

When you treat link building as relationship building, you’ll attract both more and better links. But, it doesn’t happen on it’s own. It requires time and effort to cultivate these relationships.

Learn more about how to increase your search ranking…

Does your business need greater visibility? More traffic? More leads? Better leads?

Download the eBook: The 7 Fundamentals of Being Found Online


Related Posts

Local SEO Marketing is Blogging for Business to Generate Leads I'm sure you've heard of the importance of local SEO marketing to generate leads for your business. Local SEO marketing is also sometimes called In...
Critical SEO Metrics to Boost Organic Traffic Most Businesses Don̵... The Problem with Content Marketing Metrics For many of us, measuring SEO (actually Content Marketing) (means ONLY measuring outcomes. While it is ...
Small Business Marketing Strategy Question: Who Do You Sell To? Who Do You Sell To? Be Specific This is the same question as "Who is your ideal customer?", but reworded for a slightly different perspective. Ideal ...
Can Anyone Generate Business Leads Thru Inbound Marketing? Inbound Marketing is where you attract your audience to your website via organic search. It is know by a few different names; Local SEO Marketing, Con...
Internet Marketing Strategy | Measuring Website Visitor Conversion This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion...

Leave A Response

* Denotes Required Field