Effective Lead Generation

So much conflicting information is published about how you generate quality leads via the Internet. Facebook? Twitter? Adwords? What works best?

Experts disagree, but I’ve done this enough times to know a formula that has worked over and over.

Recently a list of Random Facts About Content Marketing (courtesy of Didi Zhelvea) validated what I know to be true (from experience) and what common sense tells us makes sense.

Why Social Media Marketing Does Not Generate Leads

A common saying in our culture is not to do business with friends and family. Yet who do you connect with on Facebook and Twitter? Friends and family.

When You Gather Your Crowd to Your Website, You Gather Even More

How do you do this?

You publish a lot of relevant content in fairly small bite-sized chunks at frequent intervals over an extended period of time and you ask people to share what you’ve published.

Note: Share really means “link to”.

If this sounds like blogging it’s because it is.

The core activity of Inbound Marketing is blogging.

However, it is what works. It attracts your audience to your website and it converts some of them into prospects for your business.

Why Does Email Work so Well for Lead Nurturing?

I have no idea, I just know from experience that it does and enjoy that it does.

Can Your Digital Marketing Strategy Really Be That Simple?

Content, link (share) requests, and email?

Absolutely!

It is simple, but it’s still a lot of work. You need up publish fresh content to your site more than once a day and constantly looking for interesting and useful content people may wish to share.

But it works!

You also need to learn about link building.

SEO Needs Link Building

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