The Cost of Inbound Marketing
Although leads from Inbound Marketing cost less than leads from outbound sources, it costs.
Some excellent digital agencies cost $8K to $10K per month.
Some less expensive agencies cost $2K to $3K per month.
If you do it yourself you can save money by investing time and energy.
If you use the Hubspot tool set (which is good) you’ll spend at least $800 a month for the tool, then someone has to devote time and energy to creating content, landing pages, etc.
Alternatively, you can learn to do Inbound Marketing yourself, and on the cheap.
Inbound Marketing is Not Rocket Science
While there are multiple things to keep in mind, it’s like learning any new skill.
At one point you learned to read and send email.
You (or anyone) can learn this too.
For a monthly subscription fee of $47 a month (Inbound Marketing University) and about $200 for a few commercial plugins that make sense, someone within your business can devote 1 to 2 hours a day to this effort and make it work for your business.
It’s mostly a question of know what to do and how to do it.
While expensive tools do help, they’re not necessary.
WordPress, Google Analytics, Google Webmasters Tools are all free tools that enable this for your business.
To learn more about how you can do expensive Inbound Marketing on the cheap via sweat equity…SEO Needs Link Building