What are the importance of choosing the best email marketing services?

Overview of the best email marketing services for your business

Email marketing is one of the most cost effective tools for small and big businesses in the sense that it is easy to manage, ans studies show it’s effective.

Email marketing allows you to establish a direct contact with your potential customers.

If email marketing is part of your marketing priority this year (and it should be), then you must choose the best email marketing services for your business.

What defines one as being “best”?

The trade offs are features vs price. Additionally price is both monthly subscription price and the fact that someone needs to manage the marketing program. Some platforms are easier to use than others.

In this post, we review some of the best email marketing services.

Constant Contact

This is one of the most easy to use email marketing services. This tool has an easy tracking and reporting, built-in social media sharing tools, an image library, and 1GB of storage for your own files. Constant Contact has a 60 day free trial period and plans start at $20 a month for businesses with 500 contacts or fewer.

AWeber

AWeber offers a wide-range of tools for small and big businesses to manage their email marketing.

AWeber connects to most platforms including WordPress.

AWeber offers a 30 day free trial and their lowest tier plan costs $19 a month for up to 500 contacts.

ConvertKit

ConvertKit allows you to easily offer content upgrades and incentives with email signup forms.

This tool also comes with an easy to manage auto-responder that allows you send drip emails. Their cheapest plan is $29 a month for up to 1,000 contacts.

GetResponse

This service comes with some amazing marketing automation tools which allow you to create smart automated campaigns. And the pricing starts at $15 a month for up to 1,000 contacts.

 

The above tools helps businesses create an effective email marketing campaign as most of them comes with great responsive forms, tracking, landing pages, A/B testing, and autoresponders.

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