new seo, old seo, lead generation, growing web traffic

New SEO vs Old SEO: How You Grow Traffic Now vs What Once Worked to Attract Your Audience

Old SEO

Old SEO is not very old. Four years ago these tactics were very successful. Today they hinder.

Old SEO focused 0n:

  • Keyword analysis and identifying specific keyword phrases to target
  • Repetitive use of those keyword phrases in your posts
  • Obtaining back links through directories, comments, etc

Since those good old days, Google has updated aspects of their algorithm a few hundred times (updates occur slightly more than once a day).

The purpose of those updates is to produce higher quality search results.

New SEO

New SEO is much more focused (appropriately so) on publishing quality content. Not surprisingly, Google even defines what “Quality Content” means.

One Google document titled Steps to a Google Friendly Site tell you to publish content on your site that contains information people are looking for.

Another Google document titled Search Quality Rating Guidelines goes into more detail. It’s a 43 page document so I’ll summarize the main points below.

Why do People Search Online?

Per Google, they want to either: do something, learn something, or find something. That’s a reasonable list.

In the document, Google labels these “do”, “know”, and “go”. For those inclined to read what Google precisely says, this is section 2.4 on page 9.

Relationship Between User Intent and Quality

A quality site and a quality page is one that, relative to those assumed goals (do, know, go), contain information that is useful. Information that makes it easy to enable you to get something done, answer your question, or find what you’re looking for.

In the Search Quality Rating Guidelines document they go into a fair amount of detail as to how they translate “quality” into “utility” and while it is interesting, what matters most is the key measure of “quality” is “usefulness”.

Need Effective (New) SEO for Your Business?

To learn more….

Watch the Video on our Homepage

 

Related Posts

Can (and Should) You Systematize Your Content Creation? The short answer is yes. In general (there are a few exceptions, but the rule is) Google provides higher ranking for websites that are both updated...
Internet Marketing Strategy Preparation | Your Web Conversion Strategy This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation t...
Creating Exciting Content for Boring Small Businesses That Attracts Vi... Are Any Business Truly Boring? Insurance? Legal Shield? Banking? Small business CRM? Cloud storage? Ok. So some are. But just because your serv...
Why You Should Ignore the Anti Guest Posting for SEO Crowd (They’re Wr... Why You SHOULD Guest Post With the bad press that guest posting has received lately, it's refreshing to find a post that puts a very positive spin on...
The importance of content and a compelling offer on landing pages Landing pages are critical for turning website visitors into leads, but just having a landing page is not necessarily enough. Landing pages must be we...

Leave A Response

* Denotes Required Field