How can you use your content to increase your customers retention?

Must-have tools to increase your customer retention levels

Did you know that it’s more costly to attract a new customer than it is to retain an existing customer?

Studies indicates that as much as content can be used for lead generation, it is one of the powerful tools for customer’s retention.

With no doubt, anything your small businesses can do to increase customer retention must be a top priority.

And that is how content comes in. Content helps you ensure that your customers are engaging with your product or service. It also helps your customers use your product or service to the maximum.

The following are some of the content we recommend for your customers retention.

Users guides

Include screenshots and easy walk throughs on your business website for your audience to have a place to seek direction when they are stuck somewhere.

By doing this, you make it easy for your audience to access your website thus making their lives easy.


Create checklists and handbooks for your customer for them to know how to use your products or service. Remember that your customers do not just want to know how to use your product but they want to know how to use them well.  This helps your customers get the best out from you.


Create forums where your customers give out their views as you listen to them. Whether positive or negative, give your customers a voice, and listen to their feedback.

webinars and short videos.

Not all customers are interested in reading and using webinars and videos are great options to include these people. Therefore consider hosting monthly webinars and/or make short videos for your customers and prospects.

Learn more here….

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