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Personality Traits of Great Content Marketers
This is a continuation of a prior post that identified four important traits of content marketers; good storytelling, curiosity, ability to focus on and meet deadlines, and being proactive.
This post picks up where that one left off. As the title says, this one is about personality traits.
A Great Content Marketer Thinks Strategically
It’s important to both see the big picture AND be able to deal with details. Content marketing is not “just” journalism, it’s journalism with the intention of selling goods and services (as compared to advertising which is the commercial goal of most modern journalism).
Understanding where your company fits in the global economic ecosystem and how you fit into the niches left by the larger companies out there is an important skill. Being able to effectively communicate with senior management about this is equally important.
This is true if you’re two levels removed from the CEO or if you work within a three-person business. It’s critical your content marketing efforts directly tie to the business goals of your business.
Thinking strategic is indeed necessary, but you must also be able to define and implement the day to day detail of making it happen.
A part of this responsibility is being able to glean useful information from the analytics available to you (the free tools are Google Search Console and Google Analytics) as well as to formulate questions of things you want to know, then figuring out how to know them.
You need to be a bit like the Energizer Bunny and keep going and going and going. There will be times you don’t feel like writing, yet posts must be ready for the scheduled deadlines.
While being a content marketer is not demanding labor, it’s a little bit of a never-ending job. It’s not that you have to be at 100% at 10 pm, but if a good idea pops into your head, you need to capture it.
You need to schedule your daily (or almost daily) writing, and you’ve got to do it. You’ve got to periodically check your analytics, figure out what course corrections make sense, then make them.
This may be the single most important personality trait of all. Content marketing is fairly repetitive. Think, draft, edit, schedule, publish, rinse, repeat.
By the time you’re done, you’ll have done that a few thousand times. Persistence is one of the primary success traits in content marketing.
This is not the same as persistent. Diligence is the never-ending attention to the numerous details that need attention.
Has Deep Industry Knowledge
In order to have 1,000 things to say about a certain subject, you need to know a lot about that subject. Whether your industry is dogs, ball bearings, marriage psychology, coffee, or Inbound Marketing, you’ve got to know your stuff.
If you don’t your efforts will produce some results, but people will eventually stop considering you to be an authority.
You also need to learn about link building…SEO Needs Link Building