technical aspects of SEO, Inbound Marketing

More Technical Aspects of SEO help Attract Relevant Visitors and Increase Your Website Traffic

More Important SEO Formatting for Blog Posts

While well formed titles for your blog posts are critical for good SEO, there is more blog post formatting you need to attend to, and these other aspects are the focus of this post.

For details on how you create well formed blog post titles, please click on the link earlier in this sentence.

The additional things you must do to every post are:

Insert a Relevant Image

For your average website, image searches account for at least 10% of all organic search visitors. For website that sell things that are very visual (clothing, food, bathroom remodels, etc) image searches bring a much higher percentage of visitors.

A minimum of one image per post and each image requires:

  • A meaningful and short caption
  • Alt-text, which is a set of relevant but short descriptive phrases separated by commas
  • A description, which is a single paragrph describing the image and it’s relevance to the post

An Internal Link

Which is a link from the post being written to a different post on your website. Internal links provide authority in the same way that all links provide authority. Your site should contain some well researched, well written, and informative posts known as “pillar posts“.

The pillar posts are then supported or linked to by “snippet posts” which are shorter, convey one main point or answer one question, and are published much more frequently.

Through the process your snippet posts give authority to your pillar posts.

An External Link

External links show places where your readers can continue to learn more. All things being equal, sites that link to external resources (other sites) rank higher than sites that don’t. Every post must contain at least one external link. Do not get carried away. If you need more than one, you certainly never need more than three.

Learn More About Inbound Marketing…

Get a broader big picture perspective on what it takes for your business to be found online.

SEO Needs Link Building

 

Related Posts

Local SEO Marketing | What Do You Do? How Do You Do it? When you're considering hiring a local SEO marketing company, you not only have the right to know what they do and how they do it, you need to underst...
Internet Marketing Strategy | Importance of Well Designed Post Titles This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is part of a sub-series on how to ensure every blog ...
Local SEO Marketing Training | Effective Lead Generation Done by You Local SEO Marketing, Inbound Marketing, Content Marketing, etc. No matter what names people call it, I'm sure you've been told it's mysterious, confus...
Why “The Long Tail” is Good Both for Keywords and for a Bu... What is "The Long Tail"? The long tail has to do with finding a niche others are not servicing well and servicing it well. In terms of keyword phr...
The Future of Small Business Inbound Marketing: Communities and Co-ops Why Online Visibility Matters Because we start our shopping online these days. For almost everything. While at the same time we're getting better at ...

1 Comment

Leave A Response

* Denotes Required Field