Characteristics of High Ranking Sites
Why is Wikipedia one of the highest ranking sites in the world? Because it is an enormous repository of content, that is updated almost constantly, and is referenced (linked to) by sites all over the Internet.
The closer your site comes to that profile within your topic niche, the higher your site will rank. I will this the Wikipedia Effect.
A prior post described the importance of publishing a lot of high quality posts.
This post focuses on the other two critical aspects of your website publishing.
Consistency is Key
Not only do you have to publish a lot of good stuff, you have to publish often. Website that are updated multiple times each day attract much more organic search traffic than sites that are updated less often. Not surprisingly, those sites also generate far more leads.
So how often is often? The key phrase from the prior paragraph is “multiple times each day”. Minimally you should update your site twice a day, but the more often you can, the better.
The first three critical aspects of publishing are within your control.
Quantity: You can always publish more.
Quality: You can always publish better stuff.
Consistency: You can always publish more often.
The last one, longevity, is not. It is the fact that you have to publish for a while before Google ranks your site. This is called the Google Sandbox Effect and the duration of the sandbox effect varies depending on how competitive your niche is.
As a result of this sandbox effect, the sooner your start publishing, the sooner your sites sees the organic search benefit.
Want to Dominate Your Niche?
You can? By taking advantage of the Wikipedia effect within your niche. It doesn’t happen overnight, but with persistence and longevity, it does happen.
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