What is a sales funnel?

Mistakes that can jeopardize all your sales funnel efficiency

If a lot of leads are coming from your website but you are not converting them into customers, you’re just collecting leads.

Leads must be converted. But in order to convert your leads you need a comprehensive plan of sales funnel optimization.

What is a sales funnel?

A sales funnel is a series of steps that the customer takes to go from website visitor to buyer.

With a well optimized sales funnel, your sales cycle is shorter, meaning you close deals faster.

The following are some of the most common mistakes that small businesses make when it comes to sales funnel optimization.

Attracting the wrong type of leads

As much as traffic is important, paying to increase traffic and keep leads coming in is not productive if they’re the wrong leads.

It is important to know who your buyers are and what they are looking for.

Not focusing on hot leads

Don’t waste time on leads that will not bring you money. Focus on the ones that will. Don’t waste your time on people who will not say “yes”.

How do you know the difference? Marketing automation can be used to “score” leads by on actions they take on your website and in response to email’s you sent.

Leads that score high are worth pursuing.

Marketing and sales people are not well aligned

Ensure your sales and marketing people share the same ideas, points of view, and understanding on what a warm lead looks like

The more your sales and marketing people speak the same language, the easier it is to close sales.

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

Internet Marketing Strategy | Critical Off Page (and Site) SEO Factors This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the pri...
Growing Your Web Traffic and Generating Leads Requires Learning to Dan... You Want Leads? You've heard of Inbound Marketing? SEO? Search Marketing? Content Marketing?While those terms do not mean exactly the same thing,...
What are SEO experts’ top 10 SEO tools for WordPress? Why? As the question is WordPress specific my list is mostly WordPress plugins. 404 to Start This plugin eliminates 404 errors when someone attempts to a...
How to know if first page seo results for a certain keyword are “... The question is flawed.The question pre-supposes your desire is to rank on page 1 for "a" keyword.Mature websites rank for hundreds of keyword...
How to capture, manage, nurture and track your high quality leads Are you spending your energy and time pushing your leads into a system that’s not really effective? Lead generation often focuses on how to make sure ...

Leave A Response

* Denotes Required Field

CommentLuv badge