How to use your business data to grow your company

Marketing tips- how to manage your business data and analytics

It should go without saying that B2B marketing analytics help marketers improve their marketing programs.

Yet most companies fall short.

Analytics is not just about improvement of website statistics. Marketing analytics can also be a competitive differentiation. Through using marketing tools, technologies and marketing analytics, you place your business ahead of your competitors.

So what makes marketing analytics so valuable?

How B2B marketers can better implement marketing analytics

What is holding marketing back?

Marketing analytics is very valuable to small business but why are many not implementing them?

Is it because it can be hard to find the right way to structure and managing data?

Is it because small business marketers don’t understand how marketing technologies works to produce data?

Is it because marketers do not understand how to measure their marketing efforts and what metrics to use?

How do you fix the above issues?

As a small businesses, the first step is to have an agreement with your other people on what assumptions your business is making about your marketing and about your customers.

Then you figure out how you will test those assumptions.

From that identify the metrics you will use to measure your results and who will be responsible for those metrics.

When it comes to marketing analytics, you need to have a proper arrangement. From content creation to the processes involved in achieving your end goals.

Technology with marketing analytics

Technology is an important part of measuring your marketing processes.

But before implementing it in your system, know how to use it.

Because you operate your marketing strategies across different platforms, you need to collect data from those platforms in a central place where you can then generate meaningful reports.

While it’s not quick and simple to do so, what you can learn from doing so has the potential to make or break your business.

Learn more here about generating leads through your website…

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

The most important component of a successful sales funnel Regardless of the product, service, or industry, your sales funnel is USELESS without leads to drop into the top.Yes you need to nurture leads onc...
Driving traffic to your small business website. Inbound marketing Every Small business owner (like you) wanst to drive as much traffic to their website as possible. There are many ways to do this and they have varyin...
Fill Your Sales Funnel with Local SEO Marketing, Part 4 A prior post about how Inbound Marketing generates leads that fill your sales funnel spoke of the four main things you MUST do to outrank your competi...
Increased Web Traffic | Calls to Action | Lead Generation How many times have you heard "increase your web traffic, increase your sales"?Have you personally met any business owners who paid people to do j...
The importance of lead quality over quantity to businesses Does your business need lots of leads? Or does your business need high quality leads?Of course in a perfect world you get lots of high quality lea...

Leave A Response

* Denotes Required Field