As your local SEO marketing efforts start to attract your audience to your travel business website and starts to convert some of them into leads, you may experience the best problem a business can hope to have; too many incoming leads.
I call this the best problem because although I know many business owners who feel they do not have enough leads, once you have more than you can handle, it may be a good problem to have, but it’s a problem that needs to be managed.
Trust me. I know this first hand. I allowed a business partner to burn out because we tried to turn every lead into a customer and fulfill their needs, and we simply could not keep up.
What should we have done differently?
Zippe.biz provides Local SEO Marketing training, consulting, and implementation.
We should have accepted that there are limits to how much business we could handle, and we should have been more selective about which clients we chose to work with and which clients we turned away.
We should have defined filtering criteria with which to segregate the best leads from the average leads.
We should have updated our Contact Us form to ask filtering questions (budget for example).
When you have this problem, remember that you do not need to process every lead. You can choose to let some go.
When your travel business needs more traffic, more leads, and more business, you need a trustworthy partner who knows how to help.
Look at the local SEO marketing success stories published on our website, then….