Making Choices When Local SEO Marketing Experts Disagree

 

When experts disagree

When experts disagree

It’s great when I find someone else who really gets Inbound Marketing (even if he calls it Content Marketing).

I too disagree with most “experts” and for a similar set of reasons.

So how do you, as a business owner who has heard of the fantastic lead generation capabilities of local SEO marketing (which is a specialized form of Inbound Marketing) know who does and does not deliver results?

These phrases are all interrelated: Local SEO Marketing, Content Marketing, Inbound Marketing, and Internet Marketing.

I recommend you focus on two main things:

Will They Share Their Analytics?

One of my core beliefs is “experts” in local SEO marketing who say “numbers don’t matter” 0nly say that because they either have no numbers or their numbers suck.

If you want to know if someone knows how to attract web traffic and prospects, ask them to open the analytics of existing customers.

Will They do Pay for Performance Pricing?

If your local SEO vendor is not willing to work out some form of pay for performance pricing, find another one.

Do They Make Iron Glad Guarantees of a First Page Placement?

Effective lead generation requires web visitors and conversions. Of course this in turns requires a high search ranking, but anyone can create a high search ranking for topic phrases that don’t matter. In fact, the less they matter, the easier it is to obtain a first page ranking.

You want someone who has a history of attracting unique visitors via organic search, and conversions.

When your business needs more leads, you should talk to us. We can help.

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