When you make your customers the hero of your story, you will generate more leads for your business.
There are a lot of marketing narratives that talk about how good the company providing the product or service is.
Those narratives have worked for decades, why change now?
Because in the overall scheme of things, very few people care how good you are. People care how good you can help them be.
Having said that, your customers may not know how your product or service will make them good.
That is where your stories come in.
Studies show (I know, I know, those infamous studies) show that people get really good at things when they have the following:
- A clear path to follow.
- Opportunities for and knowledge of how to do what is called “deliberate practice” or “edge practice”.
- A source of motivation.
In the stories you craft for your prospects and customers, tell them how to do all the above.
I’ll use us for an example. When you learn Inbound Marketing University to learn how to “wind up” your website to generate leads, we provide you all of the above.
To be a more successful business person, start your Inbound Marketing lead generation now. The sooner you start, the sooner you grow.SEO Needs Link Building