Long Term Consistency Trumps Short Term Intensity
If you don’t believe, read the quote by Bruce Lee.
However without being told we all know the truth of that statement.
You want to lose weight? Consistently consume fewer calories than you expend?
You want to get more fit? Walk or jog every day, consistently.
You want to learn to play the piano? Practice every day, consistently.
Why is Consistency Important for SEO?
The short answer is because Google says so. The longer answer is that Google considers the frequency with which a website is updated as one of the most important search signals, and sites that are updated more often rank higher.
This is true not just for content you publish, but also for what is called “user generated content” as well. What this means is comments and discussions.
A public forum that people actually use will do wonders for your SEO. The extreme example of this is Facebook. As of right now Facebook is the #2 ranking website on the Internet (Google is #1) and Facebook produces no content themselves. Everything is user generated.
Back to the Content You Publish
Since most websites lack active forum’s, let’s assume yours does too. That means you need to publish new content every day that your desired audience will find useful.
Sharing what you’ve published (via social media and email) will help you grow your audience, but having something to share requires publishing.
Finding New Content Ideas Every Day
The short answer is you look for them. Within your field of expertise, you become someone who thinks and acts like a journalist. You keep a 99 cent notebook or a digital voice recorder with you at all times, and when ideas occur to you, you take note.
Every day you sit down to write, and you write.
You give yourself a daily deadline. For example, you establish that you schedule something to publish every day at midnight, and on Tue and Thu (this is just an example) you also publish something at noon.
You use these tight deadlines as your friend, as they help you maintain focus.
If you knew you could spend 1 to 2 hours a day doing something that in 7 to 12 months will totally transform your business, would you find a way?
Then let’s get started.