You’ve heard the importance of marketing your business on the web (local SEO marketing). You may have a general idea of what that means.

You may have heard it’s difficult when your business services a local area. This post is the lead post in a series of articles whose purpose is to explain local SEO marketing.

What it is, how it works, and what you, in your efforts to locally market your business have to do to successfully market your services locally via your website.

So here goes. I hope you find this series of articles about local SEO marketing useful.

Local SEO Marketing

First let me be clear that although conceptually what you need to do is simple and anyone can do it, it’s work. It required dedication, diligence, and perseverance, which is why most of you won’t do it.

If you want to save time, we can do it for you. If you want to save money I can teach you how to do it for yourself.

SEO Needs Link Building

Local SEO Marketing is a form of Inbound Marketing, both of which are more professional sounding terms for Business Blogging.

The core activity of local SEO marketing is generating and publishing fresh content to your website at regular intervals. In an of itself publishing fresh content at regular intervals is not enough, but without this core activity, none of the other activities make sense.

Conversion become relevant when you have website visitors to convert.

Attracting those relevant visitors is achieved via publishing good fresh original content at regular intervals.

Now that you know that, let’s get started

Your intention for your website: “If you don’t know where you’re going, any road will take you there”. Cheshire Cat

Your sales funnel: Not understanding sales funnels make managing them impossible.

Being local

Google Places: That map thing in the SERP.

Universal Business Listing: Sync’s Business Name, Address, Phone Number etc across the Internet.

Using place names: Sounds simple, is simple, works well.


What is PPC?: Paid per Click

PPC Ads: The paid ads at the top and on the right of the SERP.

Landing pages: Born in PCC ideas, but not exclusively a PPC idea.

A/B testing: Slight changes sometimes make a huge difference.

What is SEO?” Search Engine Optimization.

How SEO differs: It’s all about organic search.

Pareto principal: 80% of your traffic comes from 20% of your posts.

Keyword Research (actually it’s Market Research): Keyword Research is Market Research

Importance of Keyword Research: Helps you attract relevant visitors faster.

Types of keyword phrases: Exact match long tail keywords are what matter most.

The long tail keyword: My personal favorite.

Keyword Analysis Tools: I have one I recommend even though they don’t pay me.

Calls to action: Traffic doesn’t bring you buyers. Traffic + CTAs bring you buyers.

Tell them what you want them to do: Don’t assume they’ll just know.

Learn and use presuppositional phrases: The language of advertising.

Site optimization

Use WordPress: Not because I say so, because Matt Cutts says so.

Self host!!!: Your website under your domain name.

Short term and long term SEO strategies (they’re slightly different): They certainly are!

Update services: An easy site configuration that helps.

Directory listing submission: Again, easy one time setup.

Plugins: Learn which plugins help with SEO big time.

Contact Us form: Don’t you hate being on a website, wanting to contact them, but not seeing how?

Widget usage: Learn which widgets with with SEO.

Permalink settings: This matters much more than you may think.

Sitemap: WordPress makes this easy WHEN you use the right plugin.

WordPress themes: Look and feel, not specifically search related.

Post optimization: Each and every post must be done right!

WordPress plugins

Original content: At least 85% original content for EVERY post.

Short articles: Do you read to the end of 1,800 word posts? Your readers don’t either.

Publish frequently: How frequent is frequently?

The multiplier effect: How publishing more often multiples your organic search visitors.

Be informational and educational: But you knew that.

Make a contribution: You also know this.

Format your posts properly: From an SEO perspective.

Encourage “turning the page”: Discourages “bouncing”.

Keyword phrase density: Make it enough, but not too much.

Use of images: An absolute must.

Finding free images: Some image vendors troll for royalties.

Image attribution: Be nice. Show were you got it.

Link love: Give links to get links.

NO MORE TAGS: They’ve been obsoleted (a few years ago).

Evergreen/timeless: The stuff that never gets old.

Timely/current: The stuff that is in the news today.

Use of sticky stories: Why do some stories stick more than others?

Solicit comments, ask questions: Stir the pot, enough but not too much.

Encouraging back links: It never hurts to ask.

Use of Social Media: Do some, but not too much.


SEO: Search Engine Optimization

Visitors and page views

Back links

Anchor text

Pillar posts: Also known as cornerstone posts (this post is one).

PageRank: This is where it all started. This is what made Google what it is today.

Need to learn how to do this? Check out Inbound Marketing University. We’ll help you.

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