At the core of your local SEO marketing effort is you knowing what your intention for your website is.

Local SEO Marketing | Your intention for your website

I’ve received blank stares from people in the past when I’ve asked them “Relative to your local SEO marketing efforts, what is your intention for your website?”.

Typical responses I’ve received are:

  • “I want more customers.”
  • “I want better customers”.

OK, so let me rephrase the question.

Once someone has responded to your local SEO marketing efforts and has come to your website and has learned about you and the services you offer, what action do you want them to take while they are on your website?

This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.

 Typical answers are:
  • I want them to fill out our form.
  • I want them to call us.
  • I want them to provide their email address.
  • I want them to share what I’ve written via social media.
  • I want them to understand how we’re better than our competitors.

You MUST go through this question as part of, or more specifically prior to, starting a local SEO marketing campaign. helps you generate quality leads for your business through your website.

Knowing the answers to this question will guide not only what you say on your website, but also how you say it.

Your answer to this question must support your sales funnel as your website is going to be step one in that process.

You will find much more information about local SEO marketing by reading the entire series of articles.

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