local seo marketing, affordable seo

Local SEO Marketing | Which Experts Should You Listen To?

Have you ever read something from an industry expert and wondered how they could be so wrong?

A recent article published in a leading search marketing website did that for me.

Someone spent $11M on an online marketing campaign and it was deemed to be a success.

The “lessons learned” are EXACTLY the opposite of what you should actually do, in the unfortunate event you don’t have that kind of money to spend on SEO marketing.

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

His entire philosophy seems to be (using a baseball metaphor) “Home runs have value, singles do not”. Excuse me for disagreeing, but when you lack that kind of big bucks for marketing, singles are where it’s at. Just keep hitting them, over and over.

Some recommendations made are:

1) Don’t launch on your own site

Seriously? I couldn’t disagree more. When you’re marketing on a budget, you publish ONLY on your site. You get the attention of the search engine and they in turn bring you your crowd. If you publish anywhere else, you create Google juju (yes that is a technical term) for a site that isn’t yours.

2) Don’t make links your main objective

This I agree with. Links are critical to success and must be part of your overall strategy, but your main objective is to create a repository of useful and relevant content.

Next >>

Want to learn more about how YOU actually do this? Talk to us. We can help.

SEO Needs Link Building

Related Posts

Google is Removing Videos from Search Results in Favor of Answers (Tex... Video Being Removed from Search Results In the last year, the instances of videos being contained in the first page search results from Google has de...
Effective Social Media Marketing is Blogging for Sales Leads I love this quote by Chris Brogan, the Founder of New Marketing Labs: No matter what, the very first piece of social media real estate I’d start with ...
Quality Content is NOT a Hack to Grow Web Traffic and Generate Leads Successfully Growing Web Traffic and Generating Leads A recent post on JeffBullas.com titled The Top 3 Hacks to Grow Blog Subscribers, provides the f...
Is Mobile SEO a Real Thing? Does Attracting Visitors Differ Between Pl... Is Mobile SEO Really Different from SEO? Accepting that SEO is the technical configurations you do on your website as well as within your website pos...
Local SEO Marketing vs Inbound Marketing | What are they? Inbound Marketing is all the rage these days, and with good reason. Done right, it generates a steady stream of high quality leads. But your business...

Leave A Response

* Denotes Required Field