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Local SEO Marketing | Which Experts Should You Listen To?

Have you ever read something from an industry expert and wondered how they could be so wrong?

A recent article published in a leading search marketing website did that for me.

Someone spent $11M on an online marketing campaign and it was deemed to be a success.

The “lessons learned” are EXACTLY the opposite of what you should actually do, in the unfortunate event you don’t have that kind of money to spend on SEO marketing.

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

His entire philosophy seems to be (using a baseball metaphor) “Home runs have value, singles do not”. Excuse me for disagreeing, but when you lack that kind of big bucks for marketing, singles are where it’s at. Just keep hitting them, over and over.

Some recommendations made are:

1) Don’t launch on your own site

Seriously? I couldn’t disagree more. When you’re marketing on a budget, you publish ONLY on your site. You get the attention of the search engine and they in turn bring you your crowd. If you publish anywhere else, you create Google juju (yes that is a technical term) for a site that isn’t yours.

2) Don’t make links your main objective

This I agree with. Links are critical to success and must be part of your overall strategy, but your main objective is to create a repository of useful and relevant content.

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