local seo marketing, inbound marketing

Local SEO Marketing vs Inbound Marketing | What are they?

Inbound Marketing is all the rage these days, and with good reason. Done right, it generates a steady stream of high quality leads.

But your business is local. It does you no good that someone in Turkmenistan finds your website.

What you need is Local SEO Marketing. You need to attract a local audience.

So how they are the same and how are they different?

How do you attract this local audience?

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

How they’re the same

Both Inbound Marketing and Local SEO Marketing have the same core activity for attracting your audience to your website. To sound very professionally, we say “You update your website with fresh and relevant content at regular intervals”. A less glamorous name for this is “blogging”.

Both require effective calls to action.

How they’re different

Because you’re trying to attract a local audience, you must “tweak” your efforts a bit for this. The tweaks are not complex:

  • Use the names of your geographic areas in every post; cities, counties, metro areas, neighborhoods, etc. Whatever names people in your area are likely to search for when looking for local goods and services.
  • Use “localization” services to ensure how your business is listed in various directories (Google Places, Yelp, etc) are synchronized.
  • If you’re serving a very large metro area, “expand” your small business into another city or area by obtaining a different address (via a business center that allows you to have an approved US Postal service address) AND a new phone number ($25 bucks a month fr0m Vonage).

These simple and subtle differences will make a big difference. You will still have website visitors from half way around the world, but the number of local visitors will increase drastically.

When your business needs more leads, you should talk to us. We can help.

SEO Needs Link Building

 

Related Posts

Tactics for Strong Content Marketing Traction and Audience Growth Effective Content Marketing You will receive conflicting advise on how to best do Content Marketing. Too many experts, too little empirical evidence....
Internet Marketing Strategy | Measuring Google Analytics Goals This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion...
Internet Marketing Strategy Preparation | Your Primary Message is̷... This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series on the preparation tasks...
Effective Lead Generation via Local SEO Marketing Local SEO Marketing generates leads! Effective lead generation via local SEO marketing requires dancing with Google. It involves something we've all...
Effective Social Media Marketing means Business Blogging Do you want your social media marketing to actually generate leads, or you just want to feel like you're doing something? Dan Zarella, a Social Media...

Leave A Response

* Denotes Required Field