Estimated reading time: 5 minute(s)
Inbound Marketing is all the rage these days, and with good reason. Done right, it generates a steady stream of high-quality leads.
But your business is local. It does you no good that someone in Turkmenistan finds your website.
What you need is Local SEO Marketing. You need to attract a local audience.
So how they are the same and how are they different?
How do you attract this local audience?
How they’re the same
Both Inbound Marketing and Local SEO Marketing have the same core activity for attracting your audience to your website. To sound very professionally, we say “You update your website with fresh and relevant content at regular intervals”. A less glamorous name for this is “blogging”.
Both require effective calls to action.
How they’re different
Because you’re trying to attract a local audience, you must “tweak” your efforts a bit for this. The tweaks are not complex:
- Use the names of your geographic areas in every post; cities, counties, metro areas, neighborhoods, etc. Whatever names people in your area are likely to search for when looking for local goods and services.
- Use “localization” services to ensure how your business is listed in various directories (Google Places, Yelp, etc) are synchronized.
- If you’re serving a very large metro area, “expand” your small business into another city or area by obtaining a different address (via a business center that allows you to have an approved US Postal service address) AND a new phone number ($25 bucks a month fr0m Vonage).
These simple and subtle differences will make a big difference. You will still have website visitors from halfway around the world, but the number of local visitors will increase drastically.
When your business needs more leads, you should talk to us.
We directly help by getting more visitors to your website through link building.
We also understand and can help you with conversion testing and tuning.SEO Needs Link Building