local seo marketing, inbound marketing

Local SEO Marketing vs Inbound Marketing | What are they?

Inbound Marketing is all the rage these days, and with good reason. Done right, it generates a steady stream of high quality leads.

But your business is local. It does you no good that someone in Turkmenistan finds your website.

What you need is Local SEO Marketing. You need to attract a local audience.

So how they are the same and how are they different?

How do you attract this local audience?

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

How they’re the same

Both Inbound Marketing and Local SEO Marketing have the same core activity for attracting your audience to your website. To sound very professionally, we say “You update your website with fresh and relevant content at regular intervals”. A less glamorous name for this is “blogging”.

Both require effective calls to action.

How they’re different

Because you’re trying to attract a local audience, you must “tweak” your efforts a bit for this. The tweaks are not complex:

  • Use the names of your geographic areas in every post; cities, counties, metro areas, neighborhoods, etc. Whatever names people in your area are likely to search for when looking for local goods and services.
  • Use “localization” services to ensure how your business is listed in various directories (Google Places, Yelp, etc) are synchronized.
  • If you’re serving a very large metro area, “expand” your small business into another city or area by obtaining a different address (via a business center that allows you to have an approved US Postal service address) AND a new phone number ($25 bucks a month fr0m Vonage).

These simple and subtle differences will make a big difference. You will still have website visitors from half way around the world, but the number of local visitors will increase drastically.

When your business needs more leads, you should talk to us. We can help.

Yes, I want more leads

 

Related Posts

How can you measure the success of a content marketing strategy? Bear in mind the financial goal of a content marketing strategy is to sell goods and services. However unless your website is an eCommerce site tha...
Is the HubSpot Inbound Marketing Certification Program Too Shallow to ... Is the HubSpot Inbound Marketing Certification Worth Taking? I admire HubSpot for bringing the phrase Inbound Marketing into common usage, and I admi...
Why you need to budget for video marketing in your business Video marketing for small businesses continues to gain momentum and is revolutionizing the way small businesses connect and engage with their customer...
Real Time Updates, Newsjacking, or Timely Posts to Increase SEO and Gr... What is Newsjacking? Newsjacking is a term that refers to using topics that are in the news right now (the emphasis being on right now) in your socia...
How WordPress Images and Their Attributes Affect Your Website SEO How Images Affect the Search Traffic to Your Website For every website, some amount of the visitors who arrive via organic search arrive by doing ima...

Leave A Response

* Denotes Required Field