local seo marketing, inbound marketing

Local SEO Marketing vs Inbound Marketing | What are they?

Inbound Marketing is all the rage these days, and with good reason. Done right, it generates a steady stream of high quality leads.

But your business is local. It does you no good that someone in Turkmenistan finds your website.

What you need is Local SEO Marketing. You need to attract a local audience.

So how they are the same and how are they different?

How do you attract this local audience?

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

How they’re the same

Both Inbound Marketing and Local SEO Marketing have the same core activity for attracting your audience to your website. To sound very professionally, we say “You update your website with fresh and relevant content at regular intervals”. A less glamorous name for this is “blogging”.

Both require effective calls to action.

How they’re different

Because you’re trying to attract a local audience, you must “tweak” your efforts a bit for this. The tweaks are not complex:

  • Use the names of your geographic areas in every post; cities, counties, metro areas, neighborhoods, etc. Whatever names people in your area are likely to search for when looking for local goods and services.
  • Use “localization” services to ensure how your business is listed in various directories (Google Places, Yelp, etc) are synchronized.
  • If you’re serving a very large metro area, “expand” your small business into another city or area by obtaining a different address (via a business center that allows you to have an approved US Postal service address) AND a new phone number ($25 bucks a month fr0m Vonage).

These simple and subtle differences will make a big difference. You will still have website visitors from half way around the world, but the number of local visitors will increase drastically.

When your business needs more leads, you should talk to us. We can help.

SEO Needs Link Building

 

Related Posts

Content Marketing is What Works Best at Attracting an Audience and Gen... Seth Godin Agrees His exactly words, which are from 2008, are "Content Marketing is all the marketing that's left". The reasons are many, a few of...
Make Your Customers Heros: Attract and Generate More Leads When you make your customers the hero of your story, you will generate more leads for your business. There are a lot of marketing narratives that tal...
Link Building to Increase Web Rankings, Traffic, and Leads is Relation... Link Building is Relationship Building If you focus your SEO efforts in only two areas, you'll have some search ranking success, and those two areas ...
4 Questions to Ask Before Starting Your Inbound Marketing Campaign The Four Important Questions for Your Business The four questions are not Inbound Marketing questions per se, or even marketing questions, but rather...
SEO is Part of Your Content Marketing Strategy but Does Not Generate L... Content Marketing Requires, but is not SEO Sometimes I hear people us the terms "SEO" and "Content Marketing" interchangeably. They're not the sam...

Leave A Response

* Denotes Required Field