social media marketing, networking

Local SEO Marketing | Inbound Use of Social Media for Lead Generation

Does the use of social media improve your website search ranking?

The short answer is yes and of course the next question is; how?

There are two ways social media updates help your local SEO marketing efforts.

This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.

Direct backlinks

Some social media sites are indexed by the Googlbots and have the attribute “nofollow” turned off.

For these sites, everything you post that also contains a link to a post on your site creates a back link which the Googlebots will find. You want this.

Which ones do this? The only ones I know for sure that do this are twitter and Meetup. Others may but I’m not certain. When using twitter be sure to shorten the URL via tinyurl or some other similar service.

Indirect backlinks

If you write good stuff that people are genuinely interested in (as you should) when you share your content with your social circle, the good stuff gets referenced and shared. As it gets referenced and shared, you get back links.

Which Social Media Networking site helps best?

Would you be surprised the answer is unquestionably Google Plus? Beyond a shadow of a doubt.

 

You will find much more information about local SEO marketing by reading the entire series of articles.

When you need help with your local SEO marketing campaign, do yourself a favor and contact us at Zippe.biz.  Other web marketing services make promises. We have a track record.

 

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