What exactly is SEO?

SEO stands for Search Engine Optimization. Over the last several years there have been different definitions put forth as to what this term means.

There is a general idea amongst people who do Inbound Marketing (which is the overall phrase for marketing via organic search, local or otherwise) that it’s technical in nature.

This is partially true.

People talk about search signals, which are indications to the search engine robots that a web page is interesting and authoritative for a given topic.

There are apparently in excess of 220 search signals, but a few of them are clearly most important than others.

The top four are:

  • How many articles are on your website (yes quantity does matter)?
  • How good are they, from both a human and an SEO perspective?
  • How often is your web site updated?
  • For how long has your website existed? Been regularly updated?

There are more (lots more) but those are the main ones.

As you can see from the list above, the key to a high search engine ranking is to publish interesting and useful content (provide answers to real questions and problems) in fairly small bite sized easily digestible chunks, at frequent intervals, and to keep doing that until your audience shows up in sufficient numbers at your website.

OK…. So based on that, your website (not JUST a single webpage) is SEO optimized when you publish articles that real people find useful and interesting AND are properly formatted for SEO so the search engine finds them.

In a properly Search Engine Optimized website, you write for people, but with the understanding that the search engine bots need to find you first or people never will.

SEO Needs Link Building

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