local seo marketing questions: what exactly is SEO?

Local SEO Marketing Questions: What Exactly is SEO?

What exactly is SEO?

SEO stands for Search Engine Optimization. Over the last several years there have been different definitions put forth as to what this term means.

There is a general idea amongst people who do Inbound Marketing (which is the overall phrase for marketing via organic search, local or otherwise) that it’s technical in nature.

This is partially true.

Zippe.biz provides Inbound Marketing (of which Local SEO Marketing is a form or type) training, consulting, and implementation.

People talk about search signals, which are indications to the search engine robots that a web page is interesting and authoritative for a given topic.

There are apparently in excess of 220 search signals, but a few of them are clearly most important than others.

The top four are:

  • How many articles are on your website (yes quantity does matter)?
  • How good are they, from both a human and an SEO perspective?
  • How often is your web site updated?
  • For how long has your website existed? Been regularly updated?

There are more (lots more) but those are the main ones.

As you can see from the list above, the key to a high search engine ranking is to publish interesting and useful content (provide answers to real questions and problems) in fairly small bite sized easily digestible chunks, at frequent intervals, and to keep doing that until your audience shows up in sufficient numbers at your website.

OK…. So based on that, your website (not JUST a single webpage) is SEO optimized when you publish articles that real people find useful and interesting AND are properly formatted for SEO so the search engine finds them.

In a properly Search Engine Optimized website, you write for people, but with the understanding that the search engine bots need to find you first or people never will.

When your business needs leads, talk to us. We can help.

SEO Needs Link Building



Related Posts

Local SEO Marketing: Increase Search Ranking Via Publishing Publish or perish! As true of 21st century marketing as it has been of academia. How? Why? Local SEO Marketing is a specialized for of Inbound M...
What is the role of social media in your Inbound efforts? https://www.youtube.com/watch?v=ZjMol-RWays Below is the transcript of the above video for those of you who prefer to read (and for the search engi...
If Google’s Dominance in Seach is Nearing it’s Peak, Your ... Is Google's Dominance in Search Nearing It's Peak? Leo Mirani of qz.com thinks so. His evidence is: Most recent quarterly results were below a...
Website Visitors from Organic Search and Conversion | Striking the Bal... What Matters Most? Visitors or Conversion? Of course it's a false choice, although people have discussed this question with me as if it wasn't. Yo...
Inbound Marketing: Finding and Managing Remote Writers for Content Cre... Compelling Content Matters What if you get the value of Content Marketing and want the benefits, but can't afford the $2,500 per month a good agency ...

Leave A Response

* Denotes Required Field