We are all bombarded with about 4,000 advertising impressions every day. This is why they are becoming both less effective and more expensive to do effectively.
If you’re a large brand (Target, Coca Cola, Ford, etc) and have a massive advertising budget, traditional mass marketing messages can be made to work.
However, when you’re a smaller business with a smaller marketing budget, you need to maximize the effect or every dollar spent.
You do that best by making your website easy for your prospects to find. This is called Inbound Marketing and when you do it to attract a local audience, it is also known as Local SEO Marketing.
Zippe.biz provides Local SEO Marketing training, consulting, and implementation.
Your goal is to create an environment where people buy from you, which is different from you selling to them. Part of this plan is to attract the right people to your website, and to your business.
Not just a brochure, and not just a bunch of hype about how good you are.
I don’t mean to be rude, but your clients and prospects care more about themselves than they care about you.
So in the process of turning website visitors into customers, it’s important to put them front and center. To make it be all about them.
It is appropriate to mention what you and your business can do for them, but even then, the important focus is FOR THEM!!!
Need help getting your website lead generation up and running? Talk to us. We can help.