Why are short posts better for your local SEO marketing efforts?
It never ceases to amaze me how many self proclaimed experts in SEO get this wrong.
When I worked with Bill Belew (for about 18 months), I helped him teach an MBA level class called Marketing with Social Media. Bill assigned his students different writing paces. Some were to publish posts of 200 to 250 words three times a day. Others were to publish posts of 600 to 750 words once a day.
As a result, Bill collected real data on the difference, and the winner is shorter more frequent posts. Hands down.
Have you ever gone to a webpage and scrolled to the bottom, saw it was “too long” and abandoned the page?
Well, you are not alone.
We live in an age of decreasing attention spans.
This article is part of a series about local SEO marketing. For access to all the articles in the series, click on the link in the prior sentence.
The way we read has changed with the technology of the modern age. We “info surf”. We scan web pages to see if they contain the information or answers we seek, and if we believe they do we read them. When we believe they do not, we abandon them.
This is as true of your readers as it is of you.
By keeping your articles short, you are doing your readers a favor. You are making in faster for them to determine if the page contains the information they are seeking.
This helps you as well.
You want to attract readers who are interested in what you are writing about, so make it easy for the reader to make that decision.
Keep it short!