inbound marketing mistakes to avoid

Local SEO Marketing Overview | Lead Generation for Small Business

The fundamentals of local SEO marketing are easy to understand, and in principal easy to do (there is one exception to this I’ll discuss later).

This is independent of what specific products or services your business offers; restaurant, catering, wedding planner, dentist, chiropractor, pet sitting, etc.

Zippe.biz helps you generate quality leads for your business through your website.

The fundamentals are:

1) Blog

The central activity of local SEO marketing is creating and publishing useful and relevant content at frequent and regular intervals. This is also known as blogging. Of course blogging for business has a sales component to it, so local SEO marketing is business blogging done right.

2) Measurement

With a few free tools (Google Analytics, Google Webmasters Tools, and Bing Webmaster Tools) can you obtain enormous details (too much in some cases) about what is going on. It’s like having near real time marketing feedback. I know of no other form of marketing that is even close to this measurable.

3) Google Places

Just do it.

4) Directory submissions

Find a service that will sync your various directory listings (Google Places, Yelp, Yahoo, etc, etc) and let them do your thing.  Two that come immediately to mind for me are Universal Business Listings and Yext.

5) Geo target your keywords

What this means is to use the names of cities, counties, metro areas, and neighborhoods in your articles. Use the names that people who live in your area use.

Want to learn more about how YOU actually do this? Talk to us. We can help.

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