The fundamentals of local SEO marketing are easy to understand, and in principal easy to do (there is one exception to this I’ll discuss later).
This is independent of what specific products or services your business offers; restaurant, catering, wedding planner, dentist, chiropractor, pet sitting, etc.
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The fundamentals are:
The central activity of local SEO marketing is creating and publishing useful and relevant content at frequent and regular intervals. This is also known as blogging. Of course blogging for business has a sales component to it, so local SEO marketing is business blogging done right.
With a few free tools (Google Analytics, Google Webmasters Tools, and Bing Webmaster Tools) can you obtain enormous details (too much in some cases) about what is going on. It’s like having near real time marketing feedback. I know of no other form of marketing that is even close to this measurable.
3) Google Places
Just do it.
4) Directory submissions
Find a service that will sync your various directory listings (Google Places, Yelp, Yahoo, etc, etc) and let them do your thing. Two that come immediately to mind for me are Universal Business Listings and Yext.
5) Geo target your keywords
What this means is to use the names of cities, counties, metro areas, and neighborhoods in your articles. Use the names that people who live in your area use.
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