It’s important their definition of success is the same as your definition of success. Having said that, some business owners do not have a solid understanding of SEO (and why should they) and it’s necessary to “map” your definition of success to the progression that occurs during local SEO marketing efforts.
What progression occurs, and how do you see it occur?
Google properly indexes your site
Y0u see this within Google Webmasters Tools
Your site starts to rank for specific terms
You also see this within Google Webmasters Tools
Your sites ranking climbs
Again, Google Webmasters Tools
Visitors start arriving from organic search
You see this within Google Analytics
Website visitors start following your CTA (Call to Action) and load your Contact Us form
This, of course, assumes your CTA is to fill out your Contact Us form. You measure this by defining what is called a Destination Goal within Google Analytics.
Website visitors actually fill out your Contact Us form
You measure this using Google Analytics Goals as well by having a “Thank You” page that loads after the form is successfully submitted. This form MUST have a different URL from the main form and also be defined as a Destination Goal.
You Sell More
This, of course, is the whole point.SEO Needs Link Building