local seo marketing success requires longevity

Local SEO Marketing | Measuring Your Effectiveness

When considering hiring a local SEO marketing consultant, it’s important you understand (in advance) how they measure their effectiveness.

It’s important their definition of success is the same as your definition of success. Having said that, some business owners do not have a solid understanding of SEO (and why should they) and it’s necessary to “map” your definition of success to the progression that occurs during local SEO marketing efforts.

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

What progression occurs, and how do you see it occur?

Google properly indexes your site

Y0u see this within Google Webmasters Tools

Your site starts to rank for specific terms

You also see this within Google Webmasters Tools

Your sites ranking climbs

Again, Google Webmasters Tools

Visitors start arriving from organic search

You see this within Google Analytics

Website visitors start following your CTA (Call to Action) and load your Contact Us form

This of course assumes your CTA is to fill out your Contact Us form. You measure this by defining what is called a Destination Goal within Google Analytics.

Website visitors actually fill out your Contact Us form

You measure this using Google Analytics Goals as well by having a “Thank You” page that loads after the form is successfully submitted. This form MUST have a different URL from the main form and also be defined as a Destination Goal.

You Sell More

This of course is the whole point.

When your business needs leads, talk to us. We can help.

Yes, I want more leads

 

Related Posts

How Native Advertising and Inbound Marketing Are Similar in Growing Yo... Native Advertising  vs Inbound Marketing The very title of this post is a little misleading as it implies the two ideas are opposed to each other, wh...
What is Your Best Tip for Content Freshness in Blogging for Your Busin... In short, the best tip is to look at Content Marketing as if it is journalism, rather than thinking of it as "just" marketing. Content marketing is...
Content Marketing: Do Audience Assumptions Help Attract Organic Traffi... Content Marketing, Organic Traffic, and Audience Assumptions To improve your Content Marketing results should you make assumptions about your desired...
Obtaining the #1 Search Engine Spot on Google with a Single Piece of C... What a niche! An article published in the New Zealand Herald titled "The effectiveness of content marketing" provides an example of someone named Lor...
Can Anyone Generate Business Leads Thru Inbound Marketing? Inbound Marketing is where you attract your audience to your website via organic search. It is know by a few different names; Local SEO Marketing, Con...

Leave A Response

* Denotes Required Field