local seo marketing success requires longevity

Local SEO Marketing | Measuring Your Effectiveness

When considering hiring a local SEO marketing consultant, it’s important you understand (in advance) how they measure their effectiveness.

It’s important their definition of success is the same as your definition of success. Having said that, some business owners do not have a solid understanding of SEO (and why should they) and it’s necessary to “map” your definition of success to the progression that occurs during local SEO marketing efforts.

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

What progression occurs, and how do you see it occur?

Google properly indexes your site

Y0u see this within Google Webmasters Tools

Your site starts to rank for specific terms

You also see this within Google Webmasters Tools

Your sites ranking climbs

Again, Google Webmasters Tools

Visitors start arriving from organic search

You see this within Google Analytics

Website visitors start following your CTA (Call to Action) and load your Contact Us form

This of course assumes your CTA is to fill out your Contact Us form. You measure this by defining what is called a Destination Goal within Google Analytics.

Website visitors actually fill out your Contact Us form

You measure this using Google Analytics Goals as well by having a “Thank You” page that loads after the form is successfully submitted. This form MUST have a different URL from the main form and also be defined as a Destination Goal.

You Sell More

This of course is the whole point.

When your business needs leads, talk to us. We can help.

SEO Needs Link Building


Related Posts

Permission Based Marketing and Local SEO Work Together Permission based marketing is a phrase used to describe various forms of marketing where the consumer gives you permission to send them marketing mess...
Should I use long tail keywords or short tail keywords for social medi... You should use appropriate phrases in your social media profile for your business and some of those might be long tail keywords while others are short...
Grow Web Traffic by Developing Content Around Audience Needs and Wants Strategies for Content Development First, although I find the phrase "content development" a bit funny, I get the meaning. Generating a steady steam ...
Internet Marketing Strategy Preparation | Who is Your Audience? This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series on the preparation tasks...
When to do Inbound Marketing In House vs Hire Agencies or Consultants When to Hire Out? When to do In-House? Life is an endless series of trade-offs, and one big one is time vs money. Doing Inbound Marketing requires...

Leave A Response

* Denotes Required Field